East CX 2019 Ed Sessions

Block 1

Date

Time

Title

Monday, June 3, 2019

10:10 - 11:00 am

Are You Maximizing Student Engagement & Potential Revenue Opportunities?

Speakers: David Porter, FCSI CEO, President, Porter Khouw, Consulting, Inc.; Ron Stevenson, MBA, Interim Director of Business & Auxiliary Services, Morgan State University

Monday, June 3, 2019

10:10 - 11:00 am

Personal Mobility Programs - Bike Share, Scooters

Speaker: Pamela Mooney, Towson University 

This program will give insight into researching options, costs, safety & security, program controls & the pros & cons of establishing a program for access to personal mobility devices. Attendees will leave the session with a better understanding of available programs as well as key questions their administration will need to consider before implementing a program.

Monday, June 3, 2019

10:10 - 11:00 am

“Follow us on social!” … now what? Building a business-driven social media strategy

Speakers: Sarah Murphy, VCU; Christy Rabil, VCU; Diane Reynolds, VCU

Sure, social media can be great for keeping up with your college roommate or sharing cute pictures of your dog. But with 88% of young adults ages 18-29 using some form of social media, there’s no denying that it can also help you build valuable, lasting connections with your customers. How do you foster those connections, and how do you ensure that it’s contributing to your program’s success from a business standpoint?

Learn how to lay the foundation for a successful, business-driven social media strategy, starting with the big picture and funneling down to day-to-day engagement and content creation. Plus, with the rise of omnichannel marketing, learn how to ensure your social channels fit seamlessly into your overall marketing strategy.

Monday, June 3, 2019

10:10 - 11:00 am

The Transformative Value of an Outcome-Based Housing Master Plan

Speakers: Richard Law, Norfolk State University; Christopher M. Charles, Hanbury Architects; Buddy Hall, Hanbury Architects

Among institutions of higher education student housing is under pressure from all sides. Not only must housing align with a University’s strategic and academic initiatives of recruitment, retention and student success, it must have a financially sound business case. Completed in 2013, Norfolk State University’s Housing and Dining Master Plan established a big vision for addressing the conditions of its student housing, envisioning a signature community to attract first year students and a strategy to evaluate dining campus wide. Attendees will hear about what mattered most and the lessons learned along the way, how to develop a housing system model, to renovate or build new and how to build momentum for change.

Block 2

Date

Time

Title

Monday, June 3, 2019

3:00 - 3:50 pm

Navigating the NACAS Auxiliary Services Certification Process

Presenter: Jerry Clemmer, CASP, Director of Business Services, University of Richmond
CASP – What is it, who is eligible, how do I get it or how do I keep it?  Have you ever asked yourself any or all of these questions?  If so, join us for this informative session where one of our East CASP will provide attendees a compass for navigating CASP from what it is, who is eligible, how to get it, what you can do to keep it, along with ways to help pay for the certification process.

Monday, June 3, 2019

3:00 - 3:50 pm

How Data Literate Are You?

Speaker: Jay Phinizy, VCU

Data is, in many ways, a universal language. And data literacy is quickly becoming a prerequisite for everyone. But for many of us, the idea of even creating a spreadsheet is a source of stress and anxiety. Join Jay Phinizy for a talk about data best practices. We’ll cover:

• Examples of data that directors and managers can easily collect today to make more informed decisions and measure the effectiveness of your auxiliary services unit.
• Great (and free) business intelligence tools for handling and visualizing your data.
• Spreadsheet techniques you can apply today to find new insights, save yourself time and reduce human error.

You’ll leave this session with great resources to take the next step on your journey to data fluency.

Monday, June 3, 2019

3:00 - 3:50 pm

600,000+ Social Impressions: How to Drive Foot Traffic

Speakers: Kara Bunde-Dunn, Nebraska Book Company; David Collard, Nebraska Book Company

Led by a pair of industry experts, this session will include a deep dive into social media marketing and explain why it is so crucial for campus and store marketing strategies. Simply putting up posters across campus no longer drives the traffic it once did, it’s time for stores to adapt to the vast opportunity for sales that digital marketing brings. This session will also include real-life results and insights from both digital and paid media marketing campaigns during Fall 2018 buyback at 10 schools. Learn how these schools achieved a combined 600,000 social media impressions. Attendees will experience a blend of lecture and interactive audience-style presentation followed by an open question session at the end of the presentation.

Monday, June 3, 2019

3:00 - 3:50 pm

Change Management: On-Campus Catering Infrastructure

Speaker: David Zoll, William & Mary; 

This presentation will walk through the process that William & Mary took to change the university’s food buying infrastructure as it relates to on-campus catering. We will talk through the project stages in terms of John Kotter’s framework for change management and how this framework assisted with the implementation of the university’s concierge catering portal. We will show how this methodology can be applied to any change management effort and how innovated technology infrastructure has led to efficiencies in time and cost savings, revenue generation, reduced compliance issues and better visibility of vetted catering vendors.

Block 3

Date

Time

Title

Monday, June 3, 2019

4:00 - 4:50 pm

How Convenient Technology puts your Information at Risk; A Lesson in Proper Digital Hygiene

Speaker: Mike Clear, TrimData & WPS; 

Attend this session to learn how to lock down your personal and professional understanding of data security. This will not be a repeat of the annoying data security training that your employer subjects you to annually. If you hate how some systems make you change your password periodically, or how web advertisements seem to follow your every thought; this session will be time well spent. Come learn simple life hacks that will protect your job, family, and personal privacy. Plus strategies you can use with your team, business partners, and your organization to minimize risk.

Monday, June 3, 2019

4:00 - 4:50 pm

University Store, How to make money and relationships

Speakers: Stacy Elofir, Towson University; Makea King, Towson University

Running a University Store in a fast paced retail and college environment brings special challenges. Your customers expect personal attention, dynamic pricing, broad selection and deals, social media interaction, events, robust internet and website presence, knowledgeable staff, pleasurable shopping environment and more! How does any size University Store compete, succeed, blow away your customers and your administration?
We will walk you through many successful (and unsuccessful) services, products and programs that work together to support an interactive program and show a profit for your school.

Block 4

Date

Time

Title

Tuesday, June 4, 2019

11:10 am - 12:00 pm

Branded Technology Innovation in Licensing: Lessons from the Chick-fil-A Kiosk Project

Speaker: Lauren Fladger, Chick-fil-A, Inc.

The Chick-fil-A brand is known for high-quality food and high-quality service. We want to do everything that we can to translate our brand well on college campuses, while understanding the unique challenges that licensed environments face. Our desire to pilot order-taking kiosks grew out of that understanding. We have a defined Innovation Process that we use internally, but when we tried to apply it externally, we confirmed or learned many important lessons on partnership. It was a really excellent exercise for us to go through as a brand, and there are lessons for other brands, Food Service Providers, and third-party technology providers.

Tuesday, June 4, 2019

11:10 am - 12:00 pm

From No Card to OneCard

Speaker: Anthony Condo, Swarthmore College

This presentation will detail the journey that Swarthmore College took in moving the campus from an ID card with minimal functionality and a small handful of card access locations to a robust OneCard program with meal plans, off campus merchants, over 700 card access locations, over 200 cameras and several other features.

Tuesday, June 4, 2019

11:10 am - 12:00 pm

How VCU Captured BigFoot

Speaker: Stephen Barr, VCU

Managing large pieces of equipment is a given for university auxiliary services. Kitchen machinery, cleaning appliances, even entire building facilities – we all have teams who are trained to operate this equipment on a daily basis. But what about when it comes to monitoring the asset condition and life expectancy? VCU Business Services utilizes a computerized management system (CMMS) and food equipment consultant to monitor equipment assets, track preventative maintenance and inform about end of life. This method prevents surprise purchases, allowing universities to plan for equipment repairs and replacements without breaking the budget. Join Stephen Barr as he explains how VCU utilizes a CMMS and how it can be applied at any institution.

Tuesday, June 4, 2019

11:10 am - 12:00 pm

Easy Ways to Convert Under-Utilized Space into a Revenue Stream

Speaker: Mike Egan, Executive Vice President, MULTITERIA LLC

New trends in serving food continues its evolution. Gone are the days of just the traditional method of serving food, now we are serving up “the experience”. To run a successful food service program participation is the key and we need to understand the next generation is growing up in a world where options are limitless. To redefine and find a way to embrace these changes, foodservice operators’ are tasked with a multitude of concerns; budgetary, greater speed of service, efficiency, diverse healthy meal options all while keeping your program solvent requires innovative “on trend” methods of service to make your operation profitable.

Block 5

Date

Time

Title

Tuesday, June 4, 2019

2:10 - 3:00 pm

Managing Credentials Across All Campus Systems – From Cards to Mobile

Speaker: David Stallsmith, ColorID

ColorID will provide a survey of new credential technologies available today, including the state of mobile credentials for access, payments and verification. Apple’s recent introduction of 3rd party NFC credentials on the iPhone has been a headline item for several months, and what this means for university campuses will be explored in this session.

New approaches to physical identity access management can expand a school’s options for considering new technologies like mobile which can be used across campus, while increasing physical security, user convenience, and the institution’s ability to meet new data security standards like GDPR.

Tuesday, June 4, 2019

2:10 - 3:00 pm

A Brand New U: How Towson University is Transforming its University Union into a Dynamic New Hub of Student Life

Speakers: Stacy Elofir, Towson University; Tom Wiley, WTW Architects; Sam Rajamanickam, Design Collective, Inc.

Towson University’s ambitious $84 million plan to transform the University Union into an energized hub of student life is underway with completion expected in 2021. Towson University teamed with Design Collective, Inc. and WTW Architects to develop an exciting plan that will almost double the size of the existing Union while providing a greater variety of expanded dining options, larger, more flexible meeting and event spaces, and a revitalized bookstore.

This session will focus on the processes and challenges of programming, designing, and developing phasing strategies for the dining, bookstore, and conference/event spaces and will discuss methods of creating exciting and dynamic spaces that are both versatile and economical.

Tuesday, June 4, 2019

2:10 - 3:00 pm

Hosting Minors on Campus: A Survey of Best Practices

Speaker: Buz Grover, George Mason University

Colleges are unique venues for hosting programs serving minors, venues that frequently contain every resource they might need or want. Whether a program serving minors is internal to a school or external to it, however, there are unique challenges associated with holding them on campus. In this session we will discuss these considerations and challenges, both from an internal and external perspective, examining issues from intake to execution with an eye towards issues common to colleges and universities and the auxiliaries that serve them.

Block 6

Date

Time

Title

Tuesday, June 4, 2019

3:10 - 4:00 pm

Robot delivery of food on campus

Speaker: Mark Kraner, George Mason University

On January 21, 2019 George Mason University Dining will begin delivering food on campus using robot delivery vehicles. See the video https://www.youtube.com/watch?v=P_zRwq9c8LY

I will provide the good, the bad and other details about the service. Right now I am at the beginning of the implementation and will be collecting data that will inform my presentation. This will be the first major roll out on a college campus. We will have 20 robots on campus for use. We are starting with 3 locations, Starbucks, Blaze Pizza and Dunkin Donut. We have plans to expand to Chic fil A and Sushi.

Tuesday, June 4, 2019

3:10 - 4:00 pm

Improved Decision Making at University of Richmond Through Integrated Data

Speakers: Jerry Clemmer, CASP, University of Richmond; Kim Smith, The Solution Design Group, Inc. 

Jerry Clemmer, CASP, Director of Business Services at University of Richmond will discuss how Campus Services is using integrated data from several in-house systems and vendors to make informed decisions around their dining, housing, bookstore, card services, mail and print and other operations. The presentation will highlight how the Campus Services group transitioned from labor intensive spreadsheet reports to dynamic rich dashboards with near real time operational and financial data that provides more timely and accurate information. The presentation will also detail how the resulting analytics through RevenueVision provide a powerful toolkit that supports Campus Services decision making for the benefit of students, faculty, and staff.

Tuesday, June 4, 2019

3:10 - 4:00 pm

How Technology is Reshaping the Retail Experience

Speaker: Ben Anderson, Tapingo

Attend this interactive session to learn how retail is changing to meet the needs of today’s evolving consumers and the downstream impacts on operations. Learn what trends are happening throughout a variety of industries and markets. See how industry innovators are using technology to reshape retail with far greater labor efficiency. Hear ideas on how to expand sales, increase engagement, and improve service levels at a variety of locations throughout various dayparts. Understand what works and what’s coming next.