C3X Educations Sessions

Below are the confirmed C3X 2021 ed sessions. Check back as we will continue to update the list with additional education sessions as they are confirmed.

C3X 2021 Ed Sessions




Equitable Access Course Materials: Parent Perspective

Rikki Turner, CASP (Valore Campus)

Student Success

We know the term “equitable access” has a lot of buzz and intrigue around it, especially in terms of student success. The messaging around this program has historically been focused only on students, faculty, and administration. But what do the parents have to say about it? Do they find it beneficial? Do they wish it was different? Did they find the value in this program?

Valore Campus has surveyed parents at our equitable access campuses. The results will be beneficial to anyone interested in this model of course delivery. These results will educate stakeholders and will be useful in any marketing or education campaigns.

Rest, Reset, Refuel: A Distributed Student Union Approach to Alleviate Academic Stress at Georgia Tech

Brian Schermer (Workshop Architects); Lindsay Bryant (Georgia Tech

Student Success

For campuses that face the problem of busy, stressed-out students and an underutilized student union, an approach that strategically distributes student union functions across the campus is worth considering. The questions to be addressed in this session include: What are the advantages and rationales for adopting a distributed union model? What are the operational challenges associated with distributed facilities? How do campuses currently manage multiple locations, and how can these lessons be applied to new facilities? And, how are student union directors preparing for expanded operations in terms of staffing, policies, and other considerations? Finally, what measurable impact does a distributed union model, like Georgia Tech’s Campus Center, have on student stress and academic outcomes?

Getting Students into Community: Best Practices

Buddy Hall (Hanbury)

Student Success

This study was prompted by a request from NACAS Professional Development to provide a webinar on successful strategies and best practices for building community in residence halls. The first step was to reach out via email and telephone to housing directors at 40 colleges and universities in the United States, Canada and Mexico asking them to answer the question: What are your top 5 strategies for getting students out of their rooms and into community? Responses included prevalent student issues, strategies for addressing engagement, programs in place and the spaces used to influence higher participation in residential programs and community-building. This information was used to develop a more comprehensive set of questions in a web-based survey and distributed via student affairs staff list serves to gain insight from a broader audience. The presentation will summarize the methodology, survey analysis and summary of best practices including real-world examples of the kinds of spaces that work to achieve the desired outcomes.

Connecting the Dots: How Is Student Participation in Auxiliary Programs and Services Linked to Student Outcomes?

Dr. Catherine Horn (University of Houston); Dr. Emily Messa, CASP (University of Houston)

Student Success

In this interactive session, attendes will learn details about an exploratory study underway at the University of Houston, which seeks to begin to understand more direct connections between student behaviors such as: student meal plan selection/participation, student selection of transportation plan and student parking citation behavior on student success outcomes. The intent of this session is to present details of the current study, and through discussion with session participants, discuss potential uses of findings for auxiliary leaders.

Revolutionizing Course Materials Delivery and Transforming Campus Stores with Equitable Access

Kathleen Hayes (VitalSource)

Revenue Generation

Removing barriers for students to access their required course materials is a critical step to ensure students have what they need to be successful and in transforming campus stores. Some course materials models put students in a position of having to choose whether or not they can afford to purchase their required materials, creating inequity. Learn how, Equitable Access, a digital-first, flat-rate subscription model creates a solution to the unpredictable cost of course materials, eliminating financial barriers for students. Leverage your campus’s buying power to reduce costs while increasing student access. Discover how the VitalSource Equitable Access program set the bar for access and affordability with UC Davis and was awarded a 2021 IMS Learning Impact Gold award.

Riding the Wave – Capitalizing on the Unprecedented Demand for Meeting and Event Space in the Post-pandemic Era

Joel Hauff (UniqueVenues)

Revenue Generation

While the word ‘unprecedented’ has been overused throughout the pandemic to the point that it is cliché, there are times it is still the best word to use. This is one of them. Unlike the economic downturns and depressions for the hospitality industry after the attacks of 9/11 and the Great Recession, the industry came to a screeching halt in March of 2020. Meetings and events disappeared. Occupancy rates fell to all-time lows. Hospitality providers of all sizes closed for good. The industry is restarting from scratch.

The pause on activities has created what can best be described as a tsunami of bookings headed towards meetings and event venues this Fall. Not only are planners looking to rebook the events that were cancelled or postponed during the pandemic, but they are also moving forward with confidence on booking the new and recurring events that would normally be scheduled for the remainder of 2021, all of 2022, and beyond. Adding to the demand are all the individuals and businesses that are adding events to celebrate the return of the ability to gather, meet, learn, and network again. Current trends and data show record-breaking volume in search traffic and leads beginning in June that continues to escalate each week. If your college or university is not prepared to take advantage of this surge to fill your pipelines, you may miss a once-in-a-lifetime opportunity.

Whether you are in a major metropolitan area, or a secondary or tertiary market for meetings and events, there is business to be booked for everyone, especially for the next 2-3 years. Join us as we talk about the best ways to build awareness with planners for your institution as a destination for meetings and events and highlight best practices for moving leads from interest to conversion.

Building A Summer Conference Operation From The Ground Up

Denise Golden (Gannon University)

Revenue Generation

Building a summer camps and conferences operation from the ground up is a marathon, not a sprint. Balancing the cleaning, maintenance, and renovation needs with operational goals of revenue and recruitment takes collaboration, resources, creative thinking, and persistence. Running this operation can be very rewarding in many ways; money of course is a huge part, but the other benefits shouldn’t be sold short. Summer camps can be a great avenue for recruitment and marketing, position the operation to be integral in the universities strategic plan, and create solid on-campus employment and retention opportunities for students. Attend this session if you want to learn how to become a key operation in the future success of your institution. This director will share how she provided vision and paved the way to help grow an operation from 20,000 to 350,000 in 7 years and is primed for more growth in the near future. Successful action steps and structure will be presented, but those with familiarity are welcome to participate and share experiences, lessons learned, and pro-tips.

Learning Objectives:
• Participants will receive a brief overview of a summer conferences operation growth and structure
• Participants will learn the value of a summer operation; how to articulate that to university leadership, and how to pave the way for a growing operation on their campus
• Participants will leave with a network of colleagues who can provide resources and guidance in the future

College Store Innovators: How Self-Operated Stores Are Expanding Programs & Services

Jon Bibo (ICBA)

Revenue Generation

This session will highlight innovative ways self-operated college stores are generating new revenue and increasing services to their campuses. A variety of mini-case studies will be presented showing how college stores are adapting and creatively finding ways to develop new programs to meet the needs of individuals and institutions.

Parking System Monetization: Pros and Cons

David Lieb (Walker Consultants)

Revenue Generation

Parking asset monetization transactions (sometimes referred to as public/private partnerships or “P3” transactions), have received significant attention at colleges and universities, particularly since The Ohio State University monetized its parking system in 2012. In this instance, OSU received a large upfront payment in exchange for granting a private consortium the opportunity to operate and retain net parking revenues from its parking system. Since that time, similar transactions have been contemplated at dozens of campuses, with additional deals being closed at Eastern Michigan University and Northeastern University.

Why there have been so many P3s investigated and so few closed is reflective of the very significant pros and cons that surround such transactions.

The purpose of this presentation is to take an in depth look at the many factors that should be considered, to probe the questions a university should ask itself before contemplating monetization, and to share some lessons learned in previous transactions.

Walker has represented parties on the “buy-side” and “sell-side” of most of the parking P3/monetization transactions pursued and/or consummated in the U.S. and we keep abreast of the activities in this aspect of the sector. We remain “agnostic” as to the advisability of entering into a long-term arrangement to monetize parking assets, as the pros and cons vary widely from one institution to the next.

Be Your Own Consultant Using NACAS Resources

Dr. Emily Messa, CASP (University of Houston)


For many of us, many times we are asked by our institutional leadership to be our own consultants. Fortunately, NACAS Staff and subject matter experts have created a number key resources to provide timely tools for leaders to manage and lead auxiliary operations, and conduct research to inform decision-making. In this interactive session, we’ll unpack NACAS Benchmarking and Best Practices tools to have an engaging discussion about how to use these resources, including market comparisons for pricing; discussions about how to resource auxiliary operations; and comparisons of operations to understand how your programs and services compare. Additionally, we’ll spend some time discussing how to share and present this information to senior university leadership and how you can get the full value of your NACAS membership by engaging and using these important resources.

Vision, Leadership, and Leading your team forward after a major Disruption

Robert Holden, CASP (Retired from the University of Georgia)


This presentation focuses on providing vision and leadership after a major disruption. In cases like a yearlong plus pandemic, major storm, earthquake, fire or other major disruptors, teams are stressed and focused on where they are and what they need to do today. This leads to greater burnout as teams continue to focus on serving our students and the current situation. I refer to this as being lost in the weeds. We will explore how to develop a vision with input, building on the strengths and support through participation. Leading teams with vision allows people to focus on a future and brings new purpose. This session is intended to be two parts, opening with a discussion about the past year and how our teams met the challenge and buckled down to provide needed service. The team and individual leadership through the challenge highlight strengths that may have been missed prior to the disruption. Now is the time to provide a vision for the future, thinking bigger and building on those experiences while empowering your team. The second part is a discussion, using the great minds in the room to share what they are doing and how they are preparing their teams for the future. By sharing our visions with our teams, we also provide opportunities for them to grow, empowering them to be a part of making that vision happen.

Facilities Maintenance 101: A Primer for Auxiliary Professionals

Bill Cox, CASP (Texas A&M University); Ben Perlman (Emory University)


Are you an operations or student affairs professional who recently (or not so recently) has taken on responsibility for managing your operation’s facilities? Are you struggling to figure out how to prioritize your facilities’ needs for preventative maintenance, repair, and replacement? This session is designed for members who wish to gain basic understanding of the competencies necessary to manage auxiliary services facilities and maintenance operations. Attendees will learn how routine maintenance is determined and performed; how to plan and prioritize deferred facilities maintenance; what preventative maintenance is and why it’s important to your auxiliary operation. Presenters bring experience from diverse institutional types and practice areas, as well as multiple types of auxiliary facilities, to the presentation. Attendees will leave with resources on renovation and renewal planning, how to build and maintain a facility condition index, and key terms for facilities maintenance.

Success is Never Final: The Revitalization of College and University Dining

Ken Toong (UMass Amherst)


UMass Dining is one of the largest and the most awarded programs in the nation. Join them as they share their best practices for the fall semester, lessons learned from COVID, and their future business strategy.

Moving From, “You want me to do that too?!” to “Bring it on!”

Eric Silber, CASP (Concordia University Texas); Daniel Gregory (Concordia University Texas)


Universities are under increasing pressure to lower operating costs, increase non-tuition revenue all while keeping everyone happy – or at least most everyone.

Some call it running efficiently, some call it running lean, some call it trying to perform magic. Administrators at Concordia University Texas aren’t concerned with what you call it, but they have found an inextricable link between culture and optimized performance. And no, this isn’t one of those “happier people are more productive” speeches. They have found that to successfully do more with less (or at very least more without more) requires developing a team with a breadth of operational skill and knowledge, a depth of trust in one another and the campus community, and the courage to reach beyond what is guaranteed to succeed. Knowing that conventional outcomes of efforts around efficiency are faster, cheaper, better, tying efforts to optimize administrative work to institutional outcomes of student success turn faster, cheaper, better into enroll, retain, graduate, succeed.

This presentation engages the audience to bring their experiences with doing the most with the least forward, shares how CTX thinks about, and offers meaningful steps for others to do the same.

Construction 101: A Primer for Auxiliary Professionals

Bill Cox, CASP (Texas A&M University); Ben Perlman (Emory University)


Have you been asked to build a new facility or renovate an existing one to support your operation? Consult or collaborate on a larger construction project on your campus regarding the program for your operation within it? This session is designed for members who wish to gain basic understanding of the competencies necessary to manage construction and renovation projects from their perspective on campus. Attendees will learn how auxiliary professionals study the need for a new project; determine scope and project goals; develop budget requests, pro formas, and other financial information to secure financing; and how to manage design and construction as part of a project team. Presenters bring experience from diverse institutional types and practice areas, as well as multiple new construction and renovation projects, to the presentation. Attendees will leave with resources on how to produce feasibility studies, key terminology for construction and design, and how institutional types impact construction and renovation on different campuses nationwide.

Three E’s Purchasing: Successfully Launch or Grow Your Sustainable Dining Procurement Program

Jordan Barron (Georgia Tech)


Are you exploring local procurement, expanding your sustainable sourcing program, or hitting roadblock after roadblock as you work to build your community-based supplier network? This session will guide you in navigating common obstacles and implementing strategies for success when sourcing local and sustainable products for your dining or catering program. We will share sustainable “best practices” that will support you in identifying the needs of your campus and the operational capacity of your locations, building out your supplier network, developing a sustainable procurement strategy, and launching or expanding your procurement program. We will also provide resources for transitioning from the AASHE STARS version 2.1 to 2.2 tracking, reporting, and credit structure. Finally, this session will include strategies for defining and communicating Institutional and Auxiliary Services sustainability commitments, ensuring continuity of sustainable sourcing practices while navigating a change in contract foodservice providers or transitioning to a self-operated food service model.

From Cost Center to Profit Center: Copy Center & Managed Print Solution

Lorelle Davies, CASP (Pikes Peak Community College)

Innovative Technology

Reimagine auxiliary’s delivery of print services across campus while reducing the environmental impact of consumable single user printers. We will share how we converted a general fund cost center to a profitable auxiliary unit. In this session, learn how Pikes Peak Community College eliminated high-cost single use printers, increased available in-house services, and reduce institutional costs without unnecessary or unpopular policies. Join this session to learn about strategies to create buy in across campus, necessary software solutions, and lessons learned.

Augmented Reality: Feel the RIT Campus Spirit from Anywhere

Denishea Ortiz (Rochester Institute of Technology); Shauna Cross (Rochester Institute of Technology)

Innovative Technology

The experience of touring a college campus can significantly contribute to the commitment decision a prospective student makes. Physical limitations such as location, mobility, and weather can prohibit a tour from taking place, lessening the opportunity “to close the deal”. Additionally, the campus is relatively quiet during the summer months when students are away. It can be difficult for visitors to fully comprehend the university spirit that encapsulates when campus is in session, such as a full arena at a game or student group events.

Focus groups from high school students confirmed the need to create an experience that captures the vibrancy of the university spirit. Our proposed solution led to creating a mobile app that utilizes augmented reality and 360 videos. The user explores campus by physically stepping through a porthole to experience life as a student through various themes.

This presentation will uncover key areas auxiliary services can promote to influence prospective families, help them feel more connected to campus, and highlight the tactics used to promote the experience.

Mail Services and Parcel Lockers- Elevating the Customer Experience

Esmeralda Valdez, CASP (University of Houston)

Innovative Technology

During this session, participants will learn about how a multi-phase approach for the implementation of mail and package lockers revitalized mail services within the university. With the initial phase resulting in an improved efficiency range of 80% to 91% within the mail services operations, the University is expanding the use of mail/package lockers across the institution. In this program, the presenter will share the implementation strategy, key performance metrics (KPIs), and the communication strategy utilized in support of the new package program.

Utilizing Customized Mobile Credentials to Elevate Program Experience

Esmeralda Valdez, CASP (University of Houston); Rosie Ashley (University of Houston)

Innovative Technology

During this session, participants will learn about the development of a customized mobile credential in support of university campus programs, specifically the campus card and food services, to meet the growing needs of program participants. In this program, the presenters will demonstrate how the University of Houston used the digital campus card within the University’s mobile app to support campus programs through the launch of QR codes as well as highlight the marketing and outreach strategy that led to 2,700 uses within the first month of launching the new feature.

Insights into Solutions and Resources for Auxiliary and Logistical Services to Enhance Student Campus Experiences

Peggy Smith (Brynka); Brenda Flick (Brynka)

Innovative Technology

Campus visionaries more than ever are required to lead and manage during times of significant changes in providing various services within the campus community. Learn about innovative resources and solutions for your auxiliary and logistical services to enhance customer campus experience including students living on and off campus, as well as faculty and staff. Develop new ways to lead your team towards enhanced contactless services for packages, mail, campus store sales, print services, food service delivery, inventory control measures, and distribution of products to name a few.

Highlights to include an overview of potential solutions to provide improved automation, efficiency, and contactless delivery for your workflow processes. In addition, learn about financial resources to fund new service levels. Execute new campus service opportunities to enrich the campus experience for your students and the community.

Driving Enrollment, Housing Occupancy and Revenue through the Seawolf All-Inclusive Experience

Neil Markley (Sonoma State University); Casey Kelly (Sonoma State University); Jessica Way (Sonoma State University)

Marketing & Communications

Through the innovative use of marketing and student benefits, Sonoma State University was able to stabilize enrollment and housing occupancy, while increasing revenue for auxiliary programs. The Seawolf All-Inclusive Experience bundled services, took the worry out of student costs and created a new benefit that set Sonoma State apart from our competition.

How I Work: Marketing Auxiliary Services to Students, Staff and the Community

Michael Murphy (Georgia Southern University)

Marketing & Communications

Each day, students, faculty, staff, and members of our campus community visit our stores, grab lunch, and park throughout our institutions. Auxiliary Services supports each college or university by creating revenue generation opportunities and ensure patrons can meet their needs while on campus. Not every Auxiliary Services department has its own dedicated marketing team, and in this session, we’ll explore a variety of elements that make up Auxiliary Marketing at Georgia Southern University. Through this session, I’ll provide tips, tricks, and insight on how I put the puzzle together and help to “Support Every Eagle” at Georgia Southern. We’ll touch base on my social media process (current practices and what’s changing), print vs. digital advertising, and connecting the dots when you have six different areas to support.

Maintaining Brand Engagement in a Remote and Post-Remote Campus Reality

Dr. Susana Brumfield (Florida International University)

Marketing & Communications

How do you remain relevant to students who are accustomed to interacting daily with your brand on campus when campus suddenly goes virtual? Never has the importance of consumer insights, trends exploration, segmentation and collaborative creativity been of greater relevance than when our Auxiliary Services were catapulted into an alternate reality overnight. Our team was challenged to rethink our marketing strategy and explore new ways to maintain engagement with our students, faculty, and staff. Our consumer reach, marketing metrics and overall approach to marketing have all broadened substantially because of how we met the challenges over 14 months in a remote reality. This presentation will illustrate how our efforts and the lessons we learned are now paying dividends as our campus begins to repopulate.