NACAS C3X block letter logo with tagline: Cultivate Campus Commerce

C3X 2022 Annual Conference & Expo
November 13–16, 2022

eXpress Presented by Sodexo

New perspectives for a new stage of higher education

At C3X, the most thought-provoking concepts and inspiring real-life examples of campus solutions are shared by members of the NACAS community. Every day these thought leaders are thinking differently, borrowing strategies from other industries, and breaking free from perceived limitations that once hindered them. Now you can learn about these alternative perspectives at eXpress Presented by Sodexo.

eXpress features multiple 5-minute talks from industry leaders who challenge attendees to find new, progressive, and sometimes unconventional ways to run their auxiliary service departments. Learn more about each of their topics during the one-hour eXpress eXtended breakout sessions.

Disrupting the Retention Crisis: Applying the Latest GenZ Insights to Foster Resilience

Jeni Golomb, SVP, Product & Marketing Strategy, Sodexo North America

Amid an ongoing enrollment and retention crisis, data and insights tell us we must foster resilience in students for them to succeed on campus. Explore the results of the 2022-23 Sodexo Student Lifestyle Survey and dig deeper into the influences and motivations behind a student’s decision to select and stay at a college or university. Learn firsthand from our panel of experts how we can be better allies to students through a welcoming environment and wraparound services that enhance student experiences and reduce common barriers to their success.

Jeni Golomb is on a mission to create happy consumers by identifying key insights, building strong brands and developing marketing talent. With more than 20 years of experience, she’s led iconic brands like Altoids, Slim Jim, Huggies, and more. She’s developed numerous successful brand strategies, created award-winning consumer communication, and launched many new products. In 2018, she won the “Rising Star” award presented by The CMO Club, a global community exclusively for CMOs.

A Midwesterner her whole life, she currently lives in Grapevine, TX with her husband and 2 teenage sons. When she’s not growing businesses, you can find her cheering on the sideline of her kids’ cross country meets or doing Inferno Hot Pilates.

Jeni has an MBA from Harvard Business School and a BS in Electrical Engineering from the University of Michigan.

From Disruptive to Dynamic: Embracing A Strategic Digital Mindset and Toolset

Dr. Paul Gordon Brown

The rising generation of college students expects convenience and personalization in every industry they interact with. The workforce expects flexibility and streamlining of processes in their career. Higher education can meet the demands of its students and staff through a sound digital strategy. Dr. Paul Gordon Brown offers a modern digital mindset and toolset to effectively engage staff and provide better service. Learn the basics of what a robust digital strategy looks like, and how embracing innovation can positively impact the student experience, staff satisfaction, and the financial wellbeing of your campus.

Dr. Paul Gordon Brown (he/him/his) is a scholar, consultant, and speaker specializing in residential curriculum and curricular approaches, and in student learning and development’s intersection with technology, social media, and design. Paul has 20 years of professional experience in higher education and student affairs, up to the executive level of AVP/Dean of Students and as a faculty member in the Higher Education Programs at Boston College and Merrimack College. Paul currently serves as the Director of the Campus Experience for the higher education technology software company, Roompact. Paul was recognized for excellence in research by NASPA and was named a Diamond Honoree by ACPA. An experienced presenter, Paul has accepted and given over 90 refereed presentations at international and regional conferences. He holds a Bachelor of Arts degree in Philosophy from the State University of New York College at Geneseo, a Master of Science degree in College Student Personnel from Western Illinois University, and a PhD in Higher Education from Boston College.

Visit Dr Paul Gordon Brown’s website

About our Sponsor


Built on deep student insights, Sodexo enables universities to thrive amid a campus lifestyle evolution by delivering the industry’s most innovative range of food and hospitality programs created specifically to build engagement, elevate your brand and enable health and wellbeing. All tailored to the unique needs and goals of your institution through an expert partnership that balances inspired living with unsurpassed value and financial impact, while staying true to our unwavering commitment to sustainability, diversity, equity and inclusion.