C3X 2021 Annual Conference & Expo
October 18-21, 2021

eXpress Presented by Slingshot

New perspectives for a new stage of higher education

At C3X, the most thought-provoking concepts and inspiring real-life examples of campus solutions are shared by members of the NACAS community. Every day these thought leaders are thinking differently, borrowing strategies from other industries, and breaking free from perceived limitations that once hindered them. Now you can learn about these alternative perspectives at eXpress Presented by Slingshot.

eXpress features multiple 5-minute talks from industry leaders who challenge attendees to find new, progressive, and sometimes unconventional ways to run their auxiliary service departments. Learn more about each of their topics during the one-hour eXpress eXtended breakout sessions.

Building Leadership Capacity for Staff Morale in Uncertain Times by Staying Committed to Justice, Diversity, Equity, and Inclusion

Rev. Dr. Jamie Washington, President & Founder of the Washington Consulting Group

From COVID-19 to George Floyd, racial unrest to divided politics, wildfires, national and global humanitarian crises, we may find it challenging to stay centered and grounded in our Justice, Equity, Diversity, and Inclusion (JEDI) commitment. Dr. Jamie Washington will help us consider ways to build leadership capacity while maintaining personal and organizational well being. Senior professional leaders will uncover new tools in navigating and building staff morale in this campus climate while maintaining a JEDI lens.

In this session, you will:
  • Examine the extenuating circumstances, happenings, and systems currently impacting the ability of staff to implement capacity-building.
  • Identify opportunities for leadership and staff development, allowing for the foundational work of capacity-building and accountability to staff morale.
  • Develop and explore specific tools to allow JEDI to permeate departmental structures while activating and elevating overall performance, production and service.

Rev. Dr. Jamie Washington (he/him/his) is the President & Founder of the Washington Consulting Group, which was named by the Economist as one of the Top 10 Global Diversity Consultants in the world. Dr. Washington has served as an educator, administrator, and consultant for more than 37 years. He serves as an invited instructor in the Harvard Graduate School of Education and the Lancaster Theological Seminary.  He is the President and Co-Founder of the Social Justice Training Institute and a past President of the American College Personnel Association (ACPA).
Dr. Washington earned his Bachelor of Science from Slippery Rock State College, double Master of Science degrees from Indiana University Bloomington, a Ph.D. in College Student Development from the University of Maryland College Park, and a Master in Divinity from Howard University School of Divinity.

Plan Your Response - Enrollment Changes Are Here

Allan Donnelly, Associate Director for Brightspot Strategy | Lander Medlin, CEO of APPA | Meredith Davis Ph.D., Associate Vice President for Student Engagement, Syracuse University

For years, researchers have warned of the “looming enrollment challenge” due to the population’s demographic cliff originally anticipated for 2025. The global pandemic of 2020, however, accelerated economic, retention, and perceived value challenges for educational systems across the country and many argue that the cliff has already arrived. As campuses everywhere attempt to bounce back from these impacts, the context of space and service planning has changed entirely. Competition for full time, first-year students is increasing and campuses everywhere are faced with the opportunity to right-size their spaces, services, and holistic approach to student success. How can auxiliaries better prepare their responses to continued enrollment declines while remaining competitive against other colleges and universities? With new learning models, labor shifts, and demographic changes, how can auxiliaries get ahead of these issues in a continued “do more with less” environment?

In this session, you will:

  • Hear from a panel of experts already encouraging a different way of planning to address these challenges.
  • Identify different considerations to begin a more integrated way of innovating the future of auxiliary service delivery.
  • Learn new ideas for space and service planning that can save your bottom line while maintaining an equity lens and contributing to community-building on campus.

EA by the Numbers: A language your CFO can understand

Josh Peters, President of Slingshot

In this session, you will learn why Equitable Access is the future of course material delivery and what your CFO’s and campus leaders need to know. We know the why behind EA, but we need to know how to position information in a language your CFO can understand. In this extended session, we will walk you through how to create your own financial models to take back to your institution. You will leave this session with customized market share projections, retention calculations, and the overall financial ROI for EA. Join us to learn how to speak EA by the numbers.

Josh joined Slingshot in 2016. His day-to-day focus is ensuring that Slingshot has the internal resources to deliver on all external promises.  He believes in the power of education and always doing what you say you are going to do. Josh’s passion is for people and seeking ways to eliminate friction for growth. Prior to Slingshot, Josh served in the banking industry as Regional President for an Indiana-based community bank. His teams were responsible for maintaining and growing a $1.2 billion portfolio.

Communicating and Marketing to the Next Generation

Matthew Fasano, VP, Director of Client Services for Riddle & Bloom

This global pandemic has forever changed the way we communicate. During a time of unprecedented disruption, campuses everywhere had to set new standards for communication and marketing channels to reach students. Between social media platforms and short-form content, many auxiliaries were already struggling to keep up with the engagement trends of the current student population prior to the pandemic. Colleges across the country are now faced with the challenge of re-learning student communication preferences and understanding what types of messaging and delivery resonates with a generation of diverse student experiences that were deeply impacted while being away from campus. What does the future hold for marketing and engaging with students of this generation and next? In this session, you will:

  • Hear directly from a panel of student influencers and ambassadors on what’s changed in their perceptions of marketing and communication from their campuses

  • Learn about the ROI in effectively utilizing students in your marketing teams

  • Participate in beginning dialogues around ‘Name, Image, and Likeness’ legislation for college athletes and how this could impact auxiliaries, brands, and their marketing efforts

Matt has been with Riddle & Bloom for 9 years and oversees the account management team in the Boston office. Prior to joining Riddle & Bloom, Matt worked on the agency side creating large-scale experiential and digital campaigns for brands within the P&G and Unilever umbrellas.

Matt graduated from the University of New Hampshire twice. He loved it so much the first time around, he had to go back for Round 2. With a Bachelor’s in Business Administration and MBA from UNH, Matt loves spending time with a good Excel spreadsheet when he’s not participating in some form of outdoor sport where injury is probable.

About our sponsor

Since day one in 1997, Slingshot has been a trailblazer in the pursuit of making things better. Slingshot has always been innovating ahead of the curve. Slingshot started as a bookstore and coffee shop before “let’s study at the coffee shop” was cool. In 2000, before people knew what a textbook rental was, Slingshot rented textbooks and created a premier Equitable Access (EA) auto-fulfillment course delivery service before subscription box services were a thing. At Slingshot, student success is at the forefront of everything they do. In partnership with higher education institutions, Slingshot believes the industry can change together.