C3X 2018 Conference & Expo
October 14-17, 2018 | Orlando, Florida


Pre-Conference Events

Explore the Selection of Pre-Conference Education Opportunities

You can begin your learning journey before the conference officially takes off. Dive into programs and study groups developed for your growth as an auxiliary service professional.

CASP Study Group

Start your journey to obtaining a CASP certification by knowing how to prepare. You want to make your campus environment the best it can be for your students; we have the tools you need to help you achieve that goal. Whether you are planning to take the exam at C3X or thereafter, this study session will briefly go over the structure of the exam followed by an opportunity to study and refresh content areas with your peers. Attend the study group and get tips to help decrease test anxiety, strategically prepare, and learn from fellow auxiliary professionals.

Senior Executive Worksop

Speaker: Rita LaRue, President & Senior Business Consultant, LARGO Consulting Services, LLC

Presented By: Chartwells Higher Education

Designed for senior and executive-level campus services professionals, this year’s C3X Senior Executives Pre-Conference Workshop will focus on leadership skills that foster a workplace that is collaborative and inclusive and results in effective partnerships and successful operations.

The session will open with a joint pre-conference luncheon followed by a workshop led by Rita LaRue, President & Senior Business Consultant, LARGO Consulting Services, llc, who will guide attendees through a variety of activities and explore ways leaders can develop strong relationships with students, faculty, staff and community members that results in a positive and productive culture within the dynamic environment of higher education. Our sponsor, Chartwells Higher Education, will conclude the workshop with a presentation of their exclusive campus dining research findings and how this data and insight may be used to create engaging spaces and services. The day will close with a shared reception with Emerging Professionals workshop attendees and business partners. Please join us for this opportunity to explore and enhance your role as a campus leader!

Rita LaRue, President & Senior Business Consultant, LARGO Consulting Services, llc, has over two decades of experience in developing revenue streams, achieving operational effectiveness, transforming the customer experience and implementing change management strategies in support of an organization’s goals. Throughout her career, Rita has successfully created and implemented services and programs built on strong partnerships, versatile business acumen and continuous improvement strategies. Highlights include oversight of facilities comprising 2.5M square feet, an annual budget exceeding $100M, increasing revenue streams over 40% in less than five years, and leading a diverse team of over 600 people.

Emerging Professionals Workshop

Speaker: Mark A. Hall, Vice President of Spelman Johnson

The Emerging Professionals Workshop is designed to facilitate social and developmental opportunities for auxiliary services professionals in the first five years of their career. The program creates a fun and accessible platform for attendees to build a strong network of colleagues and advance their careers. Opening up with a luncheon, participants will have the opportunity to hear from speakers and participate in a workshop to develop an understanding of long-term opportunities for a career in auxiliary services. Presented by Mark Hall, Vice President of Spelman Johnson, Mark will lead participants through a discussion of the position auxiliary services occupies within higher education, the critical skills for success in the field and the experiences professionals need to advance to a senior leadership role. Mark will provide specific insights on career advancement based on his discussions with Presidents and CFO’s at a diverse group of institutions. The session will feature open discussions on the perception of auxiliary services within higher education and opportunities to network with Senior Level Professionals at a joint reception.

Mark A. Hall is the Vice President of Spelman Johnson in Easthampton, Massachusetts, a leadership search firm exclusively dedicated to serving institutions of higher education. Mark pairs 20 years of experience in finance and auxiliaries in higher education having served as Vice President for Finance & Administration at Columbia College, Assistant Vice President at the University of Central Florida, and Director of the university center at Wake Forest University. Mark has served two terms as vice-chair of the National Association for Campus Activities (NACA) board of directors, and was president of the South Region of NACAS. He holds a bachelor’s degree from Wake Forest University, a M.Ed. from the University of North Carolina at Greensboro, and a MBA from University of Central Florida. Most recently, Mark served as chief financial officer of NACA and president of its subsidiary company, The Fluent Group.

Canada Day

Canada Day delivers an all-day workshop that invites Canadian institution professionals to exchange ideas, trends, and updates in the Canadian higher education landscape. This targeted event convenes members from across all provinces to collaborate in a culturally relevant and welcoming environment. Whether it is your first or 20th Canada Day, you will certainly make new connections and uncover gems of knowledge to bring back to your campus. The workshop is interactive and the “Cross-Canada Check-up” encourages members to discuss hot topics and seek solutions to those issues that others may have already resolved. Programming for this event is designed by the Canadian Committee.

Registration Fees at a Glance

Attendee Type

Business Partner
Business Attendee

Early Bird (7/13)


Advanced (8/31)


Standard (10/17)