C3X 2019 Conference & Expo
November 3-6, 2019 | Phoenix, Arizona



C3X artfully creates grand, signature moments through the delivery of several speakers.

Keynote Speakers

These packed-house general sessions unite hundreds of attendees under one roof to hear unforgettable stories that emotionally touch and professionally inspire all who listen. Content shared in C3X keynotes is the fuel that ignites on-site collaboration and the glue that bonds attendees – helping to foster priceless, lifelong peer-to-peer relationships.

Megan M. Finnerty

Reporter and Storytelling Consultant; Director of the Storytellers Brand Studio

Sunday Keynote Speaker

Megan Finnerty is a journalist and storytelling consultant who works with individuals, nonprofits and brands. Essentially, she’s a professional listener… who also likes to talk. She’s the director of the Storytellers Brand Studio and the founder and director of the Storytellers Project, a nationwide series of live storytelling events from the USA TODAY Network in more than 20 cities. Her storytelling coaching methods have helped almost 3,000 people tell their stories on stages across the country.

Finnerty has coached more than 1,000 people to share true, first-person stories. She graduated from Purdue University, and was a news features reporter at The Arizona Republic for 14 years.

Video Credit: KPNX 12 News

Zachary R. Wood

Editor at The Guardian; Former President of Uncomfortable Learning at Williams College; and free speech advocate


Monday Keynote Speaker, Presented by Prism RBS

Zachary R. Wood wants to encourage open conversations about hard topics. He is a Robert L. Bartley Fellow at The Wall Street Journal and a class of 2018 graduate of Williams College, where he served as president of Uncomfortable Learning, a student group that sparked national controversy for inviting provocative speakers to campus, from John Derbyshire to Charles Murray. Wood’s defense of such conversations led him to give Senate testimony in the summer of 2017.

His recent writing has appeared in The Wall Street JournalThe Washington Post, The Huffington Post, The Nation, The Weekly Standard, Times Higher Education, Inside Higher Ed, Jet and SLAM Magazine. In 2018, he published Uncensored, a book that tells his own personal story to enrich and deepen his work as an advocate for difficult conversations.

Photo Credit: Kelly Campbell

Video Credit: TED


More eXpress speakers to be announced soon!

At C3X, the most thought-provoking concepts and inspiring real-life examples of campus solutions are shared by members of the NACAS community. Every day these thought leaders are thinking differently, borrowing strategies from other industries, and breaking free from perceived limitations that once hindered them. Now you can learn about these alternative perspectives at eXpress.

eXpress features multiple 10-minute presentations from industry leaders who challenge attendees to find new, progressive, and sometimes unconventional ways to run their auxiliary service departments. Explore the evolution of auxiliary services throughout the years, and discover future innovations and impact during the extended portion.

Leveraging Data within Auxiliary Services to Impact Student Success

Dr. Mark David Milliron | Co-Founder & Chief Learning Officer at Civitas Learning

Dr. Mark David Milliron is an award-winning leader, author, speaker, and consultant, who works with universities, community colleges, K-12 schools, foundations, corporations, associations, and government agencies across the country and around the world. Mark co-founded and serves as the chief learning officer of Civitas Learning. He also serves as Executive Director of the Next-Generation Leadership Academy (NGLA) and a Professor of Practice in the University of Texas at Austin’s College of Education. In addition, Mark helps catalyze positive change in education through his service on the boards and advisory councils of leading education organizations, including the Trellis Foundation, the Global Online Academy, the Mastery Transcript Consortium, the Hope Center for College, Community, & Justice, and ISKME/OER Commons.

Key Issues in Higher Education and How They Relate to Auxiliary Services

Louis Soares | Chief Learning & Innovation Officer of the American Council on Education (ACE)

This eXpress presentation will explore how campuses and university leadership respond to the need for innovation amid a diverse range of pressures. Event attendees will be prompted to consider the following: How can we encourage auxiliary services professionals to look outside themselves and work with others to have a greater impact on diversity, the student experience, and overall success? Panel discussion to follow in the eXtended Session.

eXpress Main Stage Speaker: Louis Soares

eXpress eXtended Panelists: 

  • Moderator: Kelsey Harmon Finn
  • Louis Soares, Chief Learning & Innovation Officer of the American Council on Education (ACE)
  • Susan Johnston, President/CEO of the National Association Of College And University Business Officers (NACUBO)
  • Dr. Jamie R. Riley, Assistant Vice President for Student Life & Dean of Students at the University of Alabama

Creating Sustainable Operations to Ensure Lasting Impact on the Campus Experience

Nichol Luoma, MBA | Associate Vice President of University Business Services, Arizona State University

Nichol Luoma is the AVP of University Business Services, University Sustainability Operations Officer and Chief Procurement Officer.  Luoma is a first-generation college graduate and has nearly two decades of global business operations leadership experience. She oversees multiple operations at Arizona State University, including supply chain (procurement and materials management), auxiliaries, parking and transit, sustainability practices, risk management, physical security initiatives, and environmental health & safety.

Luoma graduated summa cum laude from ASU’s W. P. Carey School of Business and Barrett, the Honors College with a bachelor’s degree in supply chain management. She also was a W. P. Carey School of Business Outstanding Graduating Senior. She received her MBA from Duke University, where she also graduated summa cum laude and was honored as a Fuqua Scholar.  She is also a Past President (2018-2019) of the National Association of Educational Procurement (NAEP) and is a faculty member for NAEP and the Western Association of College and University Business Officers.