Emerging Professionals Academy Schedule

Tuesday, June 18, 2019



12:00 - 1:00 p.m.


1:00 - 2:00 p.m.

Welcome & Introduction / Road to CEO

NACAS CEO Kelsey Harmon Finn will kick off the Academy with a quick introduction and icebreaker followed by her story – Road to CEO.

Kelsey will chronicle her journey from what she thought she would be to NACAS CEO. Spend time listening and discussing why words and every interaction matter as she covers:

– Her path in auxiliary services impact that auxiliary services has on a campus as a whole
– Ways to advance in your career/learn from others, especially without necessarily having experience in all the different types of services

2:00 - 3:15 p.m.

Ed Session - Can You See Me Now? Becoming Visible: Your Executive Presence and Being Sponsor Ready

Speaker: Teri Bump, VP Univ Relations & Student Development, American Campus Communities

Do you have the communication skills to be heard, the gravitas to gain respect, and an appearance that garners positive professional interest? Those with executive presence get noticed and sponsored. This fast-paced session will share research on the how, what, and why of being visible, sponsored, and promoted. Everything here is a choice that can be learned and integrated in ways that accentuate your strengths and professional presence. Dr. Sylvia Hewlett discovered that executive presence is a dynamic combination of what you say, what you do, and how you show up. These elements are not equal but are all essential to develop if you desire to drive your professional trajectory. Both being a leader and being perceived by others as a leader will be critical to your success. We will take a look at our communication, gravitas, and appearance so we can identify and embody the executive presence required to make our own choices and control our destiny.

4:00 - 6:00 p.m.

Tour of Fenway Park

You will have the opportunity to learn about the history of the park as well as the day-to-day operations behind running “America’s Most Beloved Ballpark.”

Fenway Park is a place where dreams are made, traditions are celebrated and baseball is forever. See the home of Red Sox Legends, Williams, Yaz, Fisk and Rice. Visit Pesky’s Pole and sit atop the world famous Green Monster which stands 37 feet 2 inches high overlooking leftfield. Though generations have come and gone, Fenway Park remains, much like it did the day it opened on April 20, 1912.

6:00 - 8:00 p.m.


Wednesday, June 19, 2019



8:30 - 9:30 a.m.

Breakfast & Case Study Introduction

9:45 a.m. - 11:00 a.m.

Ed Session - Establishing Event Categories: Free vs. Chargeable

Speaker: Erin Dayharsh, Senior Associate Director, Campus Center & Event Services, University of Massachusetts, Boston

Does your campus have established rate categories that reflect your priorities around university space and resources? This session will provide both tools and examples to help you establish event categories, ensuring space and resources are first and foremost for university-initiated activities, followed by chargeable activities involving partners or external organizations.

Auxiliary services professionals managing both university space and resources will find this session appealing as they are regularly making decisions regarding who has access to space/equipment/staff-time, and the priority for access to these resources. Attendees will be presented with event and rate categories gathered from colleges and universities across the U.S. They will learn both the benefits and risks associated with various types of rate categories, and how clear and well-defined space use criteria help to manage resources efficiently and effectively.

Participants will learn the following information:

  • How event categories and space-use priority impact liability, resource-use, revenue and reputational risk;
  • The challenges and rewards that flow from a well-established set of rental rate criteria;
  • How to establish a set of rate categories that reflect university priorities;
  • Techniques for responding to challenges, inquiries from departments and student organizations.

10:30 a.m. - 1:15 p.m.

Lunch and Case Study Work Time

1:30 - 2:45 p.m.

Ed Session: Left Brain/Right Brain: The Balance of Business and Creativity

Speaker: Marketing Coordinator, WKU Store, Western Kentucky University

Have you ever been in a work environment where left-brain dominant people outnumbered you and you were the only right brain thinker? Everyone else is focusing on analysis, number crunching, reporting and business strategy while you are lost in the numbers. Or is this your situation: you are in an office surrounded by artsy creative types and you feel too apprehensive to offer an idea? In this presentation, we will explore the importance of that balance of creativity and business. Let’s put our left and right heads together and see what happens.

3:00 - 5:00 p.m.

Campus Tour: University of Massachusetts - Boston

5:00 - 6:00 p.m.


6:00 - 8:00 pm

Free Night/Work on Case Studies

Thursday, June 20, 2019



8:00 - 9:00 a.m.

Working Breakfast

9:00 - 10:15 a.m.

Ed Session - How to Optimize Internal and External Stakeholder Relationships

Speaker: Jim Dwyer, Executive Director, Auxiliary Business Services, Arizona State University

Leading a successful auxiliary services enterprise requires the ability to build coalitions, influence stakeholders at all levels and maximize resource allocation. Take the leadership skills you are acquiring at the NACAS Emerging Professionals Academy and learn how to develop a framework for optimizing the management of both internal and external stakeholders.

Learning outcomes with focus on the ability to:

· Utilize a framework that defines key roles and functions from the executive to the operational.

· Ensure alignment between vision, strategy and operation.

· Work with stakeholders across the institution when business partners are engaged in a variety of initiatives across a wide spectrum of disciplines.

· Develop a communication strategy and practical tools to track projects, initiatives, KPIs and business reviews.

· Position auxiliary services to bring all stakeholders into alignment with the goal of maximizing impact

10:30 a.m. - 12:15 p.m.

Case Study Presentations

12:15 - 12:30 p.m.

Wrap Up and Closing Remarks