Senior Executive Summit Schedule

Schedule subject to change. Check back often to see updates as more information will become available in the coming weeks and months!

Tuesday, February 16, 2021




1:00 - 1:30 p.m. ET

The State of Higher Education

Speaker: Kelsey Harmon Finn, CEO, NACAS

This two-part day will start with Kelsey Harmon-Finn, NACAS CEO, setting the stage with the current higher education climate. With rising costs, enrollment declines and public scrutiny about the value of a degree, the picture that is painted is not ideal. Despite these negative undertones, Kelsey will spark ideas as she talks through the importance of fueling public trust once again, and the role that auxiliary services will play in this movement. Using examples from other Institutions, Kelsey will highlight ways to put students, staff, and community first – paving the way for a new narrative.

1:30 - 2:15 p.m. ET

Digital Leadership: A Strategic, Yet Humanizing Approach to Social Media

Session Presenter: Josie Ahlquist, Digital Leadership Educator

Once seen as optional, social media and digital storytelling platforms have become critical for senior leaders in higher education. However, social media can quickly turn into busy work – or worse, become all promotions and press releases – lacking purpose, a plan, and comes across as robotic. Digital leaders take a heart-centered path to online communication, with the intent for connection, community, and to make a positive impact. Using six years of research on higher ed leaders’ use of social media, this session will guide campus leaders on a purpose-driven approach to social media, infused with strategy, personalization, values, relationships, and intentional leadership practices. Collectively this purpose-driven approach called Digital Leaderships activates a realistic, clear, and personalized plan to genuinely resonate and connect with students, alumni, parents, stakeholders, and more. Digital Leadership will be crucial to campus visionaries in reclaiming the higher education narrative as this authenticity will drive trust, connection, and community and guide the story back to the root purpose of the college campus: student success.

2:30 - 3:30 p.m. ET

Big-Picture Solutions for Leaders in Auxiliary Services

Speakers: Kelsey Harmon Finn, CEO, NACAS and TJ Logan, Associate Vice President for Student Affairs, Temple University Division of Student Affairs

Today has focused on the current narrative and how to make real-time changes with digital leadership. But what can you do next so that the narrative matches the campus culture you are working to redevelop? During a candid live podcast recording, Kelsey and TJ will talk through big-picture solutions auxiliary services professionals can adopt right now to ensure a future that puts students, staff, and community first and positions campus auxiliary services as staples of the college campus. From the future of leadership to how space will be used going forward, this session is sure to spark energy and ideas for action.

3:30 - 4:30 p.m. ET


Join your peers for a guided discussion on the topics we covered on the first day of the Virtual Senior Executive Summit.

Wednesday, February 17, 2021




1:00 - 2:15 p.m. ET

From BI to AI—A Practical Journey for the College Auxiliary Service Through Examples

Speakers: Michael Wu, Chief AI Strategist at PROS, and Robert Holden, Associate Vice-Chancellor at the University of California – Riverside and President-Elect for NACUFS.

The pervasiveness of digital technologies today has created a huge variety of big data. How can auxiliary services take advantage of big data to make better decisions? Two crucial ingredients are required: The ability to derive insights from data and the ability to act on those insights.

This session will examine a brief history of business intelligence (BI). Through this history, we will learn how to use three common classes of analytics that can help you to derive insights from big data. We will also provide practical examples of actions taken and outcomes as a result of these insights. Lastly, we will examine what lies ahead of us as we move from a world of BI into a new world of artificial intelligence (AI).

2:30 - 4:00 p.m. ET

Creating a More Inclusive Higher Education Workplace

Speakers: Andy Brantley, President and CEO, College and University Professional Association for Human Resources (CUPA-HR) and Sheraine Gilliam-Holmes, Vice Chancellor for Organizational Effectiveness and Chief Human Capital Officer, University of North Texas System

The nation — including our students, faculty, and staff — is talking about race and the systems that perpetuate racial inequalities, inequities, and injustice, as well as the heavy toll those systems have taken on the Black community. It’s critically important that we continue our efforts to move from talk to action on college and university campuses across the country. Creating effective social justice habits is one important way that we can work together to learn and address these incredible challenges. We must also be committed to the development and sustainability of inclusive workforce recruitment and retention practices.

During this interactive session, presenters will share national data regarding representation and pay equity data for higher education and highlight areas of greatest need for engagement and action. Presenters will also engage participants in small group activities using resources from the recently launched CUPA-HR 21-day racial equity habit-building challenge to focus on actions leaders can take to address racial injustice on campus.