C3X 2021 Annual Conference & Expo
October 18-21, 2021


C3X Call for Programs

Don’t miss your opportunity to present at C3X 2021! Our educational sessions are the backbone of our conference. Share your expertise and insights across multiple topic areas; including campus stores, transportation, food service, marketing, and everything in between. Communicate your impact on student experience, campus environments, and innovation for future generations.

What are we looking for this year?

Details & Deadlines

What is the timeline?


Selection Criteria

How do we choose sessions?


Presenter Expectations

What is required of presenters?


Track Areas

What topics are covered?


Details & Deadlines

Call for Programs opens: June 22

Call for Programs closes: August 3

Speakers notified of submission status: Mid August

All accepted speakers must register for the conference by: August 27

Session Format: 30 minutes

*Whether you plan to attend C3X in person or virtually, please note that all speakers will present their sessions virtually in a PowerPoint Presentation style, so access to a computer will be necessary.

Submission Requirements:

  • Session Title
  • Session Description/Abstract
  • Presenter name, title, and institution/company, bio, headshot
  • Session Track
  • Operational Areas/Target Audience Types

Presentation materials (ie. slide decks or Powerpoints) are not required for submission.

What We Are Looking For

We are seeking education that provides campus operations with the resources that help students become more engaged in their campus environment, more successful in their college experience, and more likely to stay enrolled in the institution. The services you provide on campus help achieve student success and attain institutional goals. How do your operations support these goals, and what strategies are used to achieve them? Our selection committee will give preference to sessions that communicate successful business leadership and demonstrate the impact that multiple operations can have on the college campus and the student experience. Submitted programs will be evaluated on how they tie into operations on your campus and how they contribute to the following core competencies: Management, Leadership, Marketing & Communication, Student Success, Innovative Technology, and Revenue Generation.

Selection Criteria

The following criteria will be used in the selection process of each proposal:

  • Abstract demonstrates knowledge in strategy, leadership, or management across multiple business operations that positively impact a college or university environment
  • Provides ways to engage and/or interact with the audience
  • Specifies which types of schools and/or individuals that are most appropriate to learn from the session
  • Learning outcomes have actionable takeaways so that individuals can leave with a foundation to apply, discuss, or evaluate on their own campus
  • Presentation is designed for industry professionals who oversee more than one operation

Preference will be given to proposals that demonstrate either knowledge in the core competencies or collaboration among multiple operations. Learn More

Expectations of Presenters

The following is required from all presenters. Please do not submit a proposal if you are not prepared to do the following:

  • All presenters must register with NACAS for at least one day of the conference. Guest rates do not apply. No reduced rate is available for speakers.
  • If you do plan to attend C3X in person, presenters must cover their own travel costs to/from the conference and will not be reimbursed for any costs associated with travel, registration, or presenting the session.
  • Presenters must provide their own computer
  • Exhibiting NACAS Business Partners are more than welcome to submit sessions. Business Partners who would like to co-present with an institution must have an active membership but are not required to exhibit.

Track Areas

NACAS is committed to offering educational sessions in each of these areas. We strongly encourage you to submit proposals that demonstrate either knowledge in the core competencies (tracks) or collaboration among multiple operations.


Innovative Technology: defined as content that showcases the use of various technology systems, software, or tools that progressively disrupts regular operations in auxiliaries (including but not limited to virtual reality, dashboard systems, renewable energy, etc). These presentations would include information on how the use of innovative technology improved or optimized auxiliary services or created an alternative way of solving operational challenges.

Leadership: defined as content that addresses the process of social influence in which a person can enlist the aid and support of others in the accomplishment of a goal. These include presentations that promote the professional development of someone who guides, influences, or directs others; motivation, assessment, change management, relationships, and valuing employees and partners.

Management: defined as content that addresses the functions and efforts of people to accomplish goals and objectives using available resources efficiently and effectively. This also includes presentations that look at the best practices of planning, organizing, staffing, leading, or directing an organization to accomplish its goal. May include human, financial, technological, and natural resources; strategic planning, benchmarking, problem-solving, or performance indicators.

Marketing & Communication: defined as content that relates to the messages and media used to communicate with our target markets. Content in this area includes promotion, strategy and planning, market research, customer service, and sponsorships. This includes social media, advertising, branding, language, graphic design, packaging, publicity, public relations, sales, and online marketing. Strategies used by an institution or company to reach their market through various types of communication are also included.

Revenue Generation: defined as content that relates to innovative revenue generation techniques and solutions. Presentations may highlight unique cross-campus and/or public-private partnerships or exemplify an alternative technique to optimize an existing stream of revenue. Presentations could also include examples of marketing or sponsorship efforts that enhanced revenue opportunities or how existing non-revenue generating operations were changed to identify new funding opportunities.

Student Success: defined as content that refers to and supports the body of educational psychology that theorizes how student employees gain knowledge in post-secondary educational environments. These sessions might include information in the areas of the student development movement, the environment and landscape in which students learn, student involvement, leadership and retention, growth, and personal identity development.

Sustainability: defined as content that models sustainability practices across operations and activities, encompassing human and ecological health, social justice, secure livelihoods, and a better world for all generations. Sustainability can be measured across an institution’s environmental, social, and economic impacts. (NOTE: definition provided by our partners at AASHE – The Association for the Advancement of Sustainability in Higher Education).

OPERATIONS (may include but are not limited to):

Automated Vending: defined as content related to the sale of goods through automated vending machines. This includes resources needed; coordination and decisions in placement, quantity, and types of machines; federal or state regulation and industry standards related to automated vending services; payment; contract management or self-operation; and inventory (food, beverage, supplies, and other goods).

Bookstores: defined as content relating to a place of business where books are the main item offered for sale, rent, or buyback. This area includes best practices for technology, operations, point-of-sale systems, and organization. This includes textbook industry changes, current or future trends, procurement, contract management, or entrepreneurship.

Card Services: defined as content relating to a category of financial services that utilize business and merchant services to accept various card-based systems during transactions using online ordering or point-of-sale systems within auxiliary services. This includes electronic commerce, card programs, transaction processes and solutions, identification, service/access validation and authentication, attendance, demographic reporting, and authentication tools: biometrics, chip, or NFC-based topics.

Commercial & Retail: defined as content related to the sale of goods and services from individuals or businesses to an end-user in a commercial space beyond textbooks (see Bookstore definition). This also includes supply chain management, retail operations, wholesale, brick and mortar locations, door-to-door, or delivery. Buying and selling goods and services, wholesale buying and selling, financial operations, and other business services related to commercial and retail in auxiliary services.

Conference & Event Services: defined as content sharing innovative trends and operations of conference and/or event planning services for students, staff, faculty, public guests. This may include a-la-carte planning procedures or full-scale, start-to-end event and conference planning processes. Metrics for successful, yet affordable, revenue-generating events. Conference planning content can also include summer conferencing and short-stay programs.

Facilities: defined as content that supports the permanent, semi-permanent, or temporary commercial or industrial property installed for the performance of functions or activities related to auxiliary services. This also includes athletics, finance and budgeting, audits, lodging, accommodations, bars and restaurants, meeting rooms, and any other core features to facility operations.

Food Services: defined as content relating to those businesses, institutions, and companies responsible for meal preparation outside of a residence. This includes content related to the operation of restaurants, cafeterias, catering services, foodservice distributors, consumers, and foodservice ware.

Housing: defined as content related to the act of providing shelter or lodging to students while enrolled at a college or university. Includes houses, apartments, residential colleges, dormitories, residence halls, and other community-based configurations. Also includes summer conferencing programs and short-stay programs.

Mail & Print Services: defined as content related to the daily operations of mail and printing services for faculty, staff, and students across a college or university. Mailing services could include internal campus functions and the mailing, shipping, and receiving items from outside and inside the campus community. Printing services include any printing from small-scale student, staff, or faculty needs to large-scale poster size marketing campaigns.

Parking & Transportation: defined as content that supports the information and operation of public transportation, shuttle services, bus routes, and parking on college campuses. Infrastructure, shipping and transport services, event management, or the business of conveying passengers or goods may be included.