June 1-4, 2025
Oakland University
Rochester, MI

Select an option below:
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- Institutional Registration
- Business Partner Registration
- Sponsorship Opportunities
- 2025 Sponsors
- Accommodations
- Agenda
- Call For Programs
2025 Sponsors Coming Soon
Creating and Cultivating Crossroads to Success
Join us at Oakland University June 1-4, 2025. The NACAS Central CX conference provides the premier exchange of campus-centric ideas, solutions, and connections to your regional area. Designed and delivered by your own professional peers, this event gives you the best opportunity to isolate your needs and nurture your relationships. At Central CX, you can easily seek out other campus service leaders that have similar interests, requirements, and visions for how to empower campus communities.
Our Venues
The Royal Park Hotel: https://royalparkhotelmi.com/
The room block to reserve a room at the group rate at the Royal Park Plaza for the NACAS Central CX is officially sold out. Rooms are still available at Oak View Hall and at the Auburn Hills Marriott Pontiac.
Oak View Hall: Located in the heart of campus, Oak View Hall offers attendees an on campus experience during their conference stay.
Rate: $89 per night
Auburn Hills Marriott Pontiac
Rate: $159 per night
Deadline to Book: Sunday, May 18



Sponsorship Opportunities
Business Partner Registration
Institutional Registration
Member
Rate: $375
Non-Member
Rate: $450
One Day
Rate: $200
Retiree
Rate: $150
Guest
Rate: $200
Platinum
$5,000 (4 Available)
- Sponsorship includes:
- Registration for up to six (6) representatives (additional registrations can be purchased at
$500 per person). - Access to premium display space in the Business Partner Showcase.
- Sponsorship of a marquee conference event.
- Opening Reception at The Hub (Sunday)
- Networking Mixer (Sunday)
- Networking Mixer (Monday)
- Closing Reception at Meadow Brook Hall (Tuesday)
- Opening Reception at The Hub (Sunday)
- Recognition of sponsorship on schedule and at event location.
- Guaranteed time in the Platinum Business Partner Flash Sessions on Monday.
- Access to list of attendees prior to the conference.
- Listing on the NACAS Central website.
- Recognition in on-site conference signage.
Gold
$3,750
Sponsorship includes:- Registration for up to four (4) representatives (additional registrations can be purchased at
- $500 per person).
- Access to better display space in the Business Partner Showcase.
- Sponsorship of a conference event.
- Breakfast (Monday or Tuesday)
- Lunch (Tuesday)
- Nourishment Hub (Monday or Tuesday)
- Transportation (Please contact Chris Reed for more details)
- Visual recognition and opportunity to speak at sponsored event.
- Access to list of attendees prior to the conference.
- Listing on the NACAS Central website.
- Recognition in on-site conference signage.
Silver
$2,000
Sponsorship includes:- Registration for up to two (2) representatives (additional registrations can be purchased at $500 per person).
- Display space in the Business Partner Showcase.
- Access to list of attendees prior to the conference.
- Listing on the NACAS Central website.
- Recognition in on-site conference signage.
Platinum
Registration for up to six (6) representatives.
Additional registrations can be purchased at $500 per person.
Gold
Registration for up to four (4) representatives.
Additional registrations can be purchased at $500 per person.
Silver
Registration for up to two (2) representatives.
Additional registrations can be purchased at $500 per person.
Individual Registrations:
For those business partners who are not exhibiting in the Business Partner Showcase or any business that needs additional registrations, the cost per registrations is $500 and includes access to all of the same events and activities as the sponsorship opportunities listed on the Sponsorship Opportunities tab.
Contact Chris Reed, Business Partner Liaison, at creed@oakland.edu to learn more about getting involved with Central CX.
Sunday, June 1, 2025
10:00AM - 5:00pm
Registration
1:00PM - 4:00PM
Nourishment Hub
1:00PM - 1:45PM
First Timers Networking Reception (open to everyone)
1:45PM - 2:00PM
Welcome to NACAS Central CX
2:00PM - 3:00PM
Keynote Speaker
Glenn McIntosh
Senior Vice President for Student Affairs & Chief Diversity Officer
Oakland University
3:15PM - 4:00PM
Educational Sessions Block 1
4:00PM - 5:30PM
Oakland University Campus Tour
6:00PM - 9:00PM
Opening Reception
Auburn Hills, MI 48326
Sponsored by Hallcon
9:30PM - 11:00PM
Networking Mixer
Sponsored by Chartwells
Monday, June 2, 2025
7:00AM - 5:00PM
Registration
7:30AM - 8:30AM
Breakfast
8:30AM - 9:15AM
NACAS Town Hall
LaNiece Tyree, MPA, CASP
NACAS President
Assistant Vice President for Auxiliary Enterprises
Howard University
Rich Steele, CASP
Chief Executive Officer
NACAS
9:00AM - 5:00PM
Nourishment Hub
Sponsored by Groome Transportation
9:30AM - 10:11AM
Educational Sessions Block 2
Oakland University Tour Follow Up - Bookstore/Campus Store
-
Led by Chris Reed, CASP
Executive Director, Oakland Center, Oakland University
Oakland Center | Banquet Room A
Oakland University Tour Follow Up - Campus Dining
-
Led by Anita Hicks, Ed.D.
Associate Director, Oakland Center, Oakland University
Oakland Center | Banquet Room B
10:30AM - 11:15AM
Educational Sessions Block 3
Navigating Leadership - Women in Higher Education
-
Anita Hicks, Ed.D.
Associate Director, Oakland Center
Oakland University
-
LaNiece Tyree, MPA, CASP
Assistant Vice President for Auxiliary Enterprises
Howard University
Oakland Center | Banquet Room A
Leading Change for Student Success
-
Tena Bennett, Ed.D.
Assistant Vice Chancellor for Auxiliary Enterprises & Student Affairs
Southern Illinois University Carbondale -
Tammy Betancourt
Vice President of Finance, Chief Financial Officer/Treasurer
Danville Area Community College -
Kathleen Hayes
Senior Vice President, Sales
Follett Higher Education -
Kelso Imboden-Brown
Senior Social Media Manager of Strategy Operations
Follett Higher Education
Oakland Center | Banquet Room B
11:30AM - 12:00PM
BP Flash Sessions with Platinum Sponsors
12:00PM - 1:00PM
Networking Lunch with the NACAS Central CX Business Partners
1:00PM - 4:00PM
Business Partner Showcase
4:15PM - 5:00PM
Educational Sessions Block 4
Local Flavors, Lasting Impact: Reimagnining Campus Dining with Community at the Center
-
Tiffany De La Roche'
Assistant Director for Dining Retail Operations
Washington University in St. Louis
Oakland Center | Banquet Room A
Senior Executive Leadership
-
Rick Moreci
Associate Vice President for Student Auxiliary Services
DePaul University -
Dave Wisely
Associate Vice President, Administration and Finance, Office of Student Life
The Ohio State University
Oakland Center | Banquet Room B
5:00PM
Evening on Your Own
Tuesday, June 3, 2025
7:30AM - 10:00AM
Registration
8:00AM - 8:45AM
Breakfast
8:45AM - 9:30AM
NACAS Central Business Meeting
10:00AM - 12:00PM
Campus Tour at Oakland Community College
12:15PM - 1:00PM
Lunch
1:00PM - 1:15PM
NACAS Foundation Flip-A-Coin
Sponsored by Chartwells
1:30PM - 2:15PM
Educational Sessions Block 5
Dining Partnership Beyond the Plate: How Saginaw Valley State University is Creating a Hospitality Ecosystem for the Broad Campus Community
-
Ronald Portwine, MBA, CASP, CEFP
Associate Vice President for Administration & Business Affairs/CBO
Saginaw Valley State University -
Matt Wilton
General Manager
Aramark Collegiate Hospitality
Saginaw Valley State University
Oakland Center | Banquet Room A
Tech with Purpose: Advancing Food Equity Through Innovation and Care
-
Jennifer Paiotti, CASP
Associate Director Auxiliary Services
Xavier University
Oakland Center | Banquet Room B
2:30PM - 3:15PM
A Panel Discussion: The Impact of Auxiliaries on the Value Proposition of Higher Education
3:30PM - 4:15PM
Closing Keynote
Todd Tekiele
Founder & CEO
City of Hospitality
6:00PM - 9:00PM
Closing Reception
Wednesday, June 4, 2025
7:30AM - 9:30AM
Breakfast available from the Bistro in the Oakland Center
Let them know you are with NACAS Central CX to receive your meal at no cost to you.
9:30AM - 12:00PM
Office Hours
Connect and network with new and old connections. Oakland University staff will be available to connect and learn more about our operations and ask your lingering questions.
Sponsorship fees are due at the time of registration. Choice of booth location and sponsorship opportunities can only be made after full receipt of sponsorship fees. Cancellations will be accepted according to the schedule below:
75% refundable cancellation on or before April 1, 2025
50% refundable cancellation on or before April 21, 2025
25% refundable cancellation on or before May 12, 2025
After May 12, 2025 registration is non-refundable
Contact Chris Reed, Business Partner Liaison, at creed@oakland.edu to learn more about getting involved with Central CX.
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