
Washington University
St. Louis, MO
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- Call For Programs
- Business Partner Opportunities
- 2025 Sponsors
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- Speakers
Keynote Speakers
Robert F Nelson, CAE
Campus Dining: 2030 and Beyond, Thursday, April 9, 12:30 pm – 1:45 pm
Robert Nelson, a Certified Association Executive (CAE), is chief executive officer of the National Association of College & University Food Services, an organization dedicated to promoting excellence in college dining. Prior to NACUFS, Nelson led Nelson Strategic Consulting, a firm focused on strategic problem solving, and creating high impact strategies and governance systems.
Robert also served for almost two decades as the President and Chief Executive Officer of the National Coffee Association (NCA) of U.S.A. Nelson and his team transformed the association into a strategic thinking entity, resulting in a financially healthy, internationally influential, growing organization, successful at advocating for the industry. During his tenure, he worked with the private sector and governments worldwide to design and facilitate strategy development and strategic problem-solving think tanks to address complex challenges and issues ranging from acrylamide to producer sustainability to small farmer access to credit. In fact, his strategic response to a global economic crisis resulted in a Harvard Business School case study.
While at the NCA, Nelson served as a member of the official United States government delegation to the International Coffee Organization, where he actively participated in multi-lateral negotiations. Further, Nelson sat on Harvard University’s Institute of Politics Global Food Policy Advisory Board and is a graduate of the Harvard Business School Executive Seminar on Agribusiness.
Nelson has successfully advocated for businesses interests in front of governments at the local, state, national and international levels for over a quarter of a century. In addition, he has developed successful voter referendum strategies.
For a decade, Nelson served at the Florida Restaurant Association, where he was Senior Director of Government Affairs, Information, and Education. In addition to his executive level positions in association management, Nelson held corporate level management positions with two restaurant chains: York Restaurants of General Mills, Inc. and RAX Restaurants.
He is the recipient of the Colombian Manuel Mejia Medal of Merit and The Mayor’s Award for Distinguished Public Service (Harrisburg, Pennsylvania).
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Dr. Beth McCuskey
Campus Partnerships: The Gateway to Student Success, Tuesday, April 7, 1:15 pm - 2:00 pm
Dr. Beth McCuskey is Vice Provost for Student Life at Purdue University, leading programs, places, and services that integrate with academics to create a transformative residential learning experience. She emphasizes student leadership, arts and culture, and well-being. Dr. McCuskey began her career in student housing and dining at West Virginia University, later serving at the University of Wyoming. She joined Purdue in 2010 to lead Housing and Food Services and became Vice Provost in 2014, embedding a philosophy of “academicizing” across Student Life. She holds a clinical faculty appointment in Purdue Polytechnic and has served as president and foundation board chair for ACUHO-I. Her publications include co-editing Foundations: Strategies for the Future of Collegiate Housing and the forthcoming Handbook of Well-being in Higher Education from Oxford University Press. She is committed to helping students discover the transformative power of their Purdue home.
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Creating and Cultivating Gateways to Success
The 2026 NACAS Central CX conference in St. Louis, MO, April 7-9, provides the Central region’s premier exchange of campus-centric ideas, solutions, and connections. Designed and delivered by your own professional peers at WashU, Saint Louis University and Saint Louis Community College. The NACAS Central CX gives you the best opportunity to address your needs, nurture relationships, and easily seek out other campus service leaders that have similar interests, requirements, and visions for how to empower campus communities. Join us as we create “Gateways to Success” in St. Louis, Missouri.
Explore St. Louis and Washington University
2025 Sponsors
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Accommodations
The Knight Center at Washington University in St. Louis offers a perfect balance of collegiate charm and modern sophistication, making it an ideal home for the 2026 NACAS Central CX. Located in the heart of the university’s campus, this recently renovated venue features elegant guest rooms, inviting dining options, and state-of-the-art meeting spaces designed to inspire learning and connection. Attendees will enjoy the convenience of staying on-site while experiencing the vibrant academic atmosphere that defines Washington University.
Room Rates are $174 per night, upon registration you will receive an email with the link to book your stay at the group rate.
Exhibitor Opportunities
Sign up to be included in the Business Partner Showcase at NACAS Central CX. Registration includes space on the showcase floor, admittance to all educational sessions and events, including the Opening Reception, NACAS Town Hall, Hospitality events, and Closing Celebration. You are also invited to Breakfast and Lunch on Monday and Tuesday, which includes the Networking Lunch on Monday prior to the Business Partner Showcase.
Institutional Registration
Member Full
Conference
Rate: $375
Non-Member Full
Conference
Rate: $450
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Day Pass
April 7
Rate: $200
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Day Pass
April 8
Rate: $200
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Day Pass
April 9
Rate: $300
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Entry Level
$750
- Includes one (1) registration
- Booth size: Minimum 6’ wide x 8’ deep
- Standard Equipment:
- High top table (30” or 36”, TBD on location)
- One (1) stool
Standard
$1,500
- Includes two (2) registrations
- Booth size: Minimum 10’ wide x 8’ deep
- Standard Equipment:
- Table (6’ or 8’, TBD on location)
- Two (2) chairs
additional registration.
Sponsorship Opportunities
In addition to the Business Partner Showcase, NACAS Central has four sponsorship packages available. Business Partners do not need to take part in the showcase to sponsor a portion of the conference. Those partners that exhibit and sponsor receive the additional registrations according to each level of support.
Diamond
$5,000
Sponsorship includes:- Sponsorship of one (1) marquee conference event
- 30 minutes flash session
- Four (4) conference registrations
- Recognition in conference signage and program
- Listing on NACAS Central website
- Premium booth location (if also registered for Business Partner Showcase)
Platinum
$3,000
Sponsorship includes:
- Sponsorship of one (1) higher profile conference event
- Three (3) conference registrations
- Recognition in conference signage and program
- Listing on NACAS Central website
- Enhanced booth location (if also registered for Business Partner Showcase)
Gold
$2,000
- Sponsorship includes:
Sponsorship of one (1) conference event - Two (2) conference registrations
- Recognition in conference signage and program
- Listing on NACAS Central website
Silver
$1,000
- Sponsorship of one (1) conference item or giveaway
- One (1) conference registration
- Recognition in conference signage and program
- Listing on NACAS Central website
Individual Registrations:
For those business partners who are not exhibiting in the Business Partner Showcase or any business that needs additional registrations, the cost per registrations is $500 and includes access to all of the same events and activities as the sponsorship opportunities listed on the Sponsorship Opportunities tab.
For questions contact Chris Reed, Business Partner Liaison, at creed@oakland.edu to learn more about getting involved with Central CX.
2025 Central CX Call For Programs
NACAS Central invites you to submit proposals for engaging and innovative sessions that align with our theme, “Gateways to Success”. As you think about your journey to St. Louis, we want your universities’ auxiliaries to profile as best in the business! The success of auxiliary services requires strategy, adaptability, and the right mix of resources. We are looking for dynamic presentations that showcase the best practices, creative solutions, and impactful leadership strategies that help institutions stack the deck for success. Share your expertise and the success of your auxiliary services by contributing to a program that empowers professionals to lead with confidence and build a strong foundation for growth.
Details & Deadlines
November 10, 2025: Call for Programs Opens
December 31, 2025: Call for Programs Closes
January 5-9, 2026: Committee review of submissions
January 20, 2026: All speakers will be notified of submission status
February 12, 2026: Invited speakers must register for the conference
March 17,2026: Speakers upload presentation materials
Session Topics
- Auxiliary Leadership: Focuses on planning, systems and business functions that enhance revenue and fund an auxiliary campus-valued program. Share your expertise in programs developed to enhance your universities’ auxiliaries.
- Customer and Guest Experience: Focuses on providing exceptional auxiliary guest experiences. Working with campus auxiliaries, business partners and student affairs colleagues, what is your guest experience that sets your team apart from the crowd
- Talent Management: Focuses on recruitment and selection, development, and engagement of personnel (including students) to operate a successful auxiliary enterprise.
- Campus & Community Engagement: Focuses on collaborative alignment with campus culture, mission, and strategies (including student engagement) as well as developing successful brand recognition through effective marketing.
- Professional Intelligence/Technology: Focuses on technology driving an organized environment that promotes high standards of integrity and inclusion, effectively modeling responsible stewardship of campus resources, and leading and promoting organization initiatives and change.
- Data & Assessment
- AI & Auxiliary Services
- Student Employment
- Generational Differences in Auxiliary Services
- Future of Auxiliary Leadership
- Current State of Affairs
C3X Session Formats
Central region attendees have expressed the desire for interactive formats with tangible lessons that can be taken back to their college/university and implemented. Priority will be given to submissions that align with formats that foster robust speakers, peer to peer interactivity and applicable takeaways.
- Roundtable discussion 45 Minutes: This round table format will feature a discussion among round table participants regarding pertinent questions to auxiliaries and will allow participants to share best practices and insight of how universities are dealing with challenges and successes. A session facilitator will introduce the topic and will have 10-15 minutes to discuss with the participants. This will be followed by each table reporting out the best practices and information learned. The final 15 minutes will be a facilitated Q&A concerning each topic of discussion.
- Panel session 45 Minutes: This multiple presenter format will feature a discussion among three-four panelists. The session facilitator will have 5-10 minutes to walk the audience through an overview of the topic. This will be followed by a robust question and answer discussion among the panelists. The final 15 minutes will be a facilitated Q&A.
- Partner Presentation 45 Minutes: The speaker(s), which could include business partners, presents a traditional session for 45 minutes. An additional 15 minutes includes time for questions and answers.
Tuesday, April 7
6:15 am – 7:00 am
Morning Walk at WashU
8:30 am – 5:00 pm
Registration
9:30 am – 12:30 pm
WashU Dining Tour & Lunch
1:00 pm - 1:15 pm
Welcome
1:15 pm - 2:00 pm
Keynote Presentation
Campus Partnerships: The Gateway to Student Success by Dr. Beth McCuskey
2:15 pm – 3:00 pm
Educational Sessions
3:15 pm - 4:00 pm
Educational Sessions or BP flash Sessions
4:15 pm – 5:00 pm
General Session
5:15 pm – 6:00 pm
First Timers Event
7:00 pm – 9:00 pm
Opening Reception
9:30 pm – 11:00 pm
Networking Mixer
Wednesday, April 8
ALL Events beginning at 7:30 am at Saint Louis University (SLU)**
6:15 am – 7:00 am
Morning Walk at WashU
Morning Walk at WashU
Registration at SLU Grand Hall
7:30 am – 8:30 am
Breakfast
8:30 am – 9:00 am
BP Flash Session
8:00 am – 9:00 am
Continental Breakfast
9:00 am -9:30 am
BP Flash Session or Educational Session
9:30 am – 10:15 am
General Session
10:30 am – 12:00 pm
Tour of SLU
10:00 am -10:45 am
Educational Session
11:00 am – 11:45 am
Educational Session
12:00 pm – 4:00 pm
Business Partner Showcase
12:30 pm – 1:45 pm
Lunch in Business Partner Showcase
2:00 pm – 3:15 pm
Coffee/Tea and BP
4:30 pm – 5:30 pm
Business Partner after hours mingle with Flip-A-Coin
6:00 pm – 9:00 pm
Dinner On-Your-Own
9:30 pm – 11:00 pm
Networking Mixer
Thursday, April 9
Events at WashU and Saint Louis Community College (STLCC)**
6:15 am – 7:00 am
Morning Walk at WashU
7:00 am – 1:00 pm
Registration
7:00 am – 8:00 am
Breakfast
8:15 am– 8:45 am
NACAS Central Business Meeting
9:30 am – 11:30 am
College Campus Tour of STLCC
9:15 am – 10:00 am
Educational Session for CASP
10:15 am – 11:00 am
Educational Session for Technology
11:15 am – 12:30 pm
WashU Tour
12:30 pm – 1:45 pm
Lunch and closing Keynote Presentation
Campus Dining: 2030 and Beyond by Robert Nelson, NACUFS
2:00 pm – 5:00 pm
Ritz Carlton Training Session
6:30 pm – 8:30 pm
Closing Event “The PuttShack Experience”
Friday, April 10
Various activities to be announced.
*Schedule subject to change **Transportation will be available
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