October 27-30, 2024
Gaylord Palms - Kissimmee, FL


Select an option below:
  • C3X Home
  • 2023 C3X Recap
  • Registration
  • Venue & Lodging
  • Expo Hall
  • Sponsorships Opportunities
  • C3X Testimonials
  • Call for Programs


Gaylord Palms Resort Exterior (2)
Guests - Atrium-View Balcony

Discover the Best Resort in Kissimmee, Florida

Uncover a one-of-a-kind, enchanting Kissimmee Florida hotel. Gaylord Palms Resort and Convention Center is an upscale Kissimmee Water Park Resort, featuring a premier location minutes from Walt Disney World® and Universal Orlando Resort™. Appreciate the convenience of everything from this Kissimmee Florida resort, whether you're traveling for work or play. Start your stay at the soaring glass atriums showcasing Florida's diverse landscapes, from the historic, cobblestone streets of St. Augustine to the picturesque, vibrant colors of Key West. Treat your children to Cypress Springs Water Park or savor the time to yourself at the outdoor South Beach pool with a whirlpool spa. Delight your taste buds with exquisite cuisine at our nine on-site restaurants, inspire new ideas in 400,000 square feet of meeting space and unwind in one of the Emerald Bay hotel rooms with floor-to-ceiling windows overlooking Kissimmee. Discover extraordinary moments  in Kissimmee, FL.

Room Rates & Booking Policies

  • Room Rates: $261 plus 14.5% tax, plus $38 resort fee per night for a standard room
  • Room Cutoff Date: Wednesday, October 2, 2024
  • Booking Policy: 
    • A limited number of rooms are available at the Gaylord Palms in Orlando Fl, Rooms must be booked prior to October 2, 2024, to qualify for the group rate and are subject to availability. After the cut-off date, additional reservations will be accepted on a space-available basis
    • A deposit of one night’s room plus tax at the time of making the reservation is required.
    • Final payment is due on the day of arrival.
    • Hotel registration link will be sent after you register for C3X
  • Cancellation Policy: Deposits are refundable for cancellations 3 days/72 hours prior to arrival date.
Registration Type Early Bird Rate Regular Rate Early Bird Deadline
Member Full Registration


August 12, 2024
Member Day Registration
August 12, 2024
Guest Pass
August 12, 2024
3X Registration (Group of 3 discount)
August 12, 2024
Business Partner
August 12, 2024
Business Partner Day Registration
August 12, 2024
Registration Type Early Bird Rate Regular Rate Early Bird Deadline
Non-Member Full Registration


August 12, 2024
Non-Member Day Registration
August 12, 2024
Guest Pass
August 12, 2024
Non-Member Business Attendee Registration
August 12, 2024
Non-Member Business Attendee Day Registration
August 12, 2024



NACAS 2024 C3X

Elevate your brand and expand your reach by becoming a sponsor of the NACAS C3X Annual Conference & Expo. As a sponsor, you'll have unparalleled opportunities to showcase your products and services to key decision-makers in the higher education auxiliary services industry. Gain visibility among a diverse audience of professionals dedicated to enhancing the campus experience and driving innovation in auxiliary services. With various sponsorship levels available, you can customize your participation to align with your business goals and maximize your impact. Don't miss this chance to connect with industry leaders, build valuable relationships, and position your brand as a leader in the collegiate auxiliary services community.

Conference Mobile App 1 Available - $20,000

  • The Conference Mobile App provides real time access to an agenda with the schedule of events and sessions, speaker profiles and bios, maps and directions to the conference venue, information about exhibitors and sponsors, and a social networking platform that allows attendees to connect with each other.• One full conference delegate registration
  • Splash screen featuring sponsor on mobile app landing page
  • Company logo on signage, mobile app, conference website with link
  • Company profile on the conference mobile app
  • On screen recognition
  • One message sent via the Conference Mobile App post-conference thanking the sponsor
  • App help desk table

Keynote and Session Sponsor - $15,000

  • Opening General Session/Keynote - 2 Minute Introduction and 1 Minute BP Video
  • Closing General Session/Keynote - 2 Minute Introduction and 1 Minute BP Video

Hotel Key Cards with Business Partner Logo - $9,000

  • Your brand's key to leaving a lasting impression on guests throughout their stay. These custom-designed cards serve as daily reminders of your brand, offering prime advertising space right at guests' fingertips every time they enter their room.

Exhibit Hall Escalators - Decals - 1 Available - $5,500



Become a Sponsor


Exhibit Hall Rotunda  - 2 3 Sets Available - $5,000

  • Stand out with strategically-placed column wraps in the Exhibit Hall Rotunda.
  • Your column wrap will fill the entire space with your message.
  • Column wrap sponsorships are sold in sets of 2 columns.

Window Clings - Convention Center (Per Window) - 3 Available - $3,500 

  • Both levels of the convention center feature walls of
    windows which overlook the beautifully landscaped
    exteriors of the hotel.

Escalator Landing - 1 Available - $2,500 - SOLD OUT

NACAS Foundation Flip A Coin Sponsorship - 1 Available - $1,000 - SOLD OUT

2023 C3X Conference & Expo Recap

C3X recap images-04

Dr. Bridget Burns: Innovating Higher Education for the new normal

Discover innovations in higher education from the woman who founded this groundbreaking lab for student success and has data and knowledge to share.


C3X recap images-02

Fireside Chat with Former College President Dr. Johnnetta B. Cole

Soak in the wisdom of this extraordinary scholar, educator, and advocate who will inspire you to strive for positive change in higher education and beyond.

C3X recap images-01

Dr. Kimberley Amirault-Ryan: Excellence: The Winners' Traits

Kimberly is a highly sought-after Performance Consultant to the NHL, NBA, and Olympians – and she wants to show you how to build winning teams, manage conflict, and excel under pressure.


C3X recap images-03

Accommodating Student Needs and Elevating Satisfaction - Analyzing Feedback from over 60,000 Students

Delve into advanced strategies for accommodating diverse student needs and elevating overall satisfaction levels through a comprehensive analysis of feedback collected from over 60,000 students.

Unable to attend the 2023 C3X Conference? Don't worry—we've got you covered. Access recordings of all four keynote sessions on The NACAS Online Institute and ensure you don't miss the opportunity to experience these transformative sessions at your convenience.
Access Keynote Recordings


Member Registration

Non-Member Registration

Cancellations and Refunds

Requests for cancellations and refunds must be submitted in writing. Requests can be submitted via email to info@nacas.org.

Refund requests will be processed after the conference. Please allow 4-6 weeks post-conference for your refund to be processed.

  • Cancellations received up to September 23, 2024, will be refunded minus a processing fee of $95.
  • Cancellations received after September 23, 2024, will not receive a refund.

Transfers and Rollovers

Registrations may be transferred/applied/deferred to another event or person if written notice is received by August 16, 2024. There is no charge for transferring a registration to another individual. Registrations being rolled over to future conferences are subject to a processing fee of an additional $75. Once a Rollover is processed, the Rollover is deemed non-refundable. Rollovers may not be deferred for more than one year. Payment can be made by check or credit card. Please contact the NACAS Office at info@nacas.org to coordinate either a transfer or rollover.

Notice: If NACAS must cancel this conference for any reason, liability is limited to the registration fees paid only. NACAS is not responsible for other expenses incurred, including travel and accommodation fees.



Cultivate Campus Commerce

Do campus business differently. Work smarter, with more impact on student success.

The C3X Annual Conference & Expo brings together over 1,000 leaders in higher education and NACAS Business Partners to share crucial knowledge and forge connections vital to their work. This year's theme, Leading Back to Our Future, reflects a shift from reactive survival mode to proactive leadership in the wake of the challenges posed by COVID-19. As we navigate through this disruption, the focus turns to charting the course for the future of the industry and driving it to greater heights.

The 2024 conference will spotlight emerging trends and opportunities, empowering professionals to articulate the significant impact of auxiliary services on student success and campus experiences. With keynote speakers igniting fresh perspectives and interactive sessions challenging conventional thinking, participants will emerge with:

  • Compelling narratives showcasing the value of auxiliary services in fostering student success.
  • New potential revenue streams for your organization.
  • Tactics to boost institutional and student success.
  • Creative and innovative approaches for talent retention and engagement.
  • Insights into the future of technology in auxiliary services.
  • New partnerships and collaborations for life-long connections

At NACAS C3X, be prepared to reimagine the future of auxiliary services and equip yourself with the tools to lead the industry forward.



NACAS 2024 C3X

Exhibiting at NACAS C3X provides a prime platform for companies to engage with industry leaders, expand networks, and enhance brand visibility in the higher education sector. 

Extensive Networking

Engage in extensive networking opportunities throughout the conference, including designated networking sessions, receptions, and social events, allowing you to forge valuable connections and partnerships with industry professionals.

Dedicated Exhibit Time

Take advantage of dedicated exhibit time, providing uninterrupted opportunities to showcase your products and services directly to decision-makers and influencers in the higher education auxiliary services sector.

Brand Visibility

Maximize brand visibility and recognition by showcasing your company's offerings to a targeted audience of leaders and influencers in the higher education community, establishing your brand as a trusted and innovative partner in the industry.

Premium 10x10 Booth Standard 10x10 - Non-Refundable Booth Gold Sponsorship Booth Add-On Silver Sponsorship Booth Add-On
$ 4,400

$ 3,950

$ 2,250

$ 750
Prime Location On Exhibit Floor
This booth will be located near historically high traffic areas of the exhibit hall
One (1) full registration to Orlando N/A N/A
Each additional 10 x 10 will include One (1) additional registration (i.e., 10×20 booth will include two (2) registrations) N/A N/A
Two (2) booth personnel to Orlando (the booth staff registrations can be upgraded for $500 each to a full conference registration) N/A N/A
Pre & Post-conference attendee list for both Attendees and Business partners Listing on the C3X website and mobile app N/A N/A
8’ High Draped Backwall – Colors: Black N/A N/A
3’ High Draped Side rails – Color: Black N/A N/A
One (1) 6’ Draped Table – Color: Black Two (2) Side Chairs N/A N/A
One (1) 6’ Draped Table – Color: Black Two (2) Side Chairs N/A N/A
One (1) Wastebasket N/A N/A
One (1) 7” x 44” Identification Sign with Company Name & Booth Number N/A N/A
Sponsored Add-On
Two (2) additional booth personnel (the booth staff registrations can be upgraded for $500 each to a full conference registration) N/A N/A
Two (2) additional full conference registrations to Orlando N/A N/A
App push notifications - Scripted and sent by NACAS N/A N/A
Marketing Collateral Distribution Post Conference Digitally N/A N/A
Company logo on signage, mobile app and conference website with hyperlink N/A N/A
Company profile on the conference mobile app N/A N/A
Describe Feature Here N/A N/A
One (1) additional booth personnel to Orlando (the booth staff registrations can be upgraded for $500 each to a full conference registration) N/A N/A
One (1) additional full conference registrations to Orlando N/A N/A
  Select Your Booth Select Your Booth
As a first time attendee, it was a great networking opportunity with like-minded peers. Loved to hear what other universities and colleges are doing in this space. Will definitely attend again.
Karen Gallimore
Assistant Director, Conference & Events Services - University of Toronto, Scarborough
Many of us in this space feel isolated on our campuses. NACAS brings like-minded and like experienced people together to share and learn. Its like an oasis.
Jude Kiah
Student Affairs CFO/Asst Vice Chancellor - TCU
I love the NACAS C3X conference because of the networking and idea sharing with my peers. If I can make one connection or take one idea or practice back to my campus, I consider it a success and worth the value.
Pam Burke
Director of Auxiliary Services - Shenandoah University
As a first time attendee, I found C3X to be a very welcoming environment where I made connections with new colleagues. The keynote speakers at this event were by far the best I've experienced at any professional conference.
Jeremy Leiferman
Associate Vice Chancellor for Student Life - University of Minnesota Duluth

C3X is a great event to attend if you are looking to engage with the decision-makers and
thought leaders responsible for all aspects of the student and facility experience on campus.
The relationships and experiences obtained from spending time on campus are the cornerstone of higher education. The people that attend C3X nurture the world's brightest minds and future leaders. - Jordan Parsons, CEO, Benbria

A great opportunity to learn about hot topics within all auxiliary areas.  - Ryan Greene,  Senior Director, Tech Dining, Georgia Tech

NACAS C3X has always exceeded my expectations providing focused topical sessions,
fantastic speakers and an exceptional platform to network with peers! - Dave Smith, Director, Retail Services, Fanshawe College

NACAS C3X is an inclusive, thought-leading and highly engaging experience for everyone who attends; from first-timer to a seasoned attendee, and from business partner to institutional
member - Jennifer Gray, Director of Student Union & Event Services, UNLV

As a business partner, we call NACAS our Super Bowl every year because of the wide array of
decisions makers who attend every year. - Griffin Harrington, CEO, RecRe

Fantastic space to share ideas, learn, and gain excitement and energy for the work we do. - Klara Kovarova, Associate Dean, Residence Life, University of Toronto 

Great opportunity to connect, interact, and share with, as well as learn from colleagues and
business partners throughout the higher education/auxiliary services landscape. - Eddie Daniels  Assistant Vice President for Business Services, University of Florida 

2024 C3X Call for Programs - Submission Deadline: July 15, 2024

C3X educational sessions are the backbone of our conference. The 2024 conference will focus on Leading Back to Our Future.  

For the past three years, COVID 19 has essentially forced the world to be in a reactive state for survival. Auxiliary services in the higher education industry realized a huge impact to its environment that forced rapid change with little to no time to strategize or focus on the future. Now that the industry has navigated through that disruption, it is time to refocus efforts back to leading the future of the industry and being a catalyst for propelling the industry forward and to even greater heights.

This year’s conference will include content and an overall experience that will illuminate future trends and opportunities for the profession to tell its story of advancing campus experiences and enriching the quality of life for students on campus as well as beyond graduation.

Please direct questions about submitted C3X proposals to submissions@nacas.org.

To submit an abstract please click Create Account. You will prompted to create an account to complete your submission. This is not associated with your NACAS login.

Create AccountManage My Submission

Details & Deadlines

  • May 15: Call for Programs opens
  • July 15: Call for Programs closes
  • August 7: Speakers will be notified of submission status
  • September 15: Accepted speakers must be registered for the conference
  • October 1: Speakers must upload presentation materials (e.g. PowerPoints, drafts, outlines, handouts)

Submissions & Session Information

We are seeking education that provides auxiliary services with the information, resources and tools that help guide the future of business operations as well as help students become more engaged in their campus environment, more successful in their college experience, and more likely to stay enrolled in the institution.

Studies show that adult learners respond best to education that provides actionable takeaways, session interaction, and peer to peer engagement.  Please indicate how you plan to incorporate these components in your submission to present in one of the formats noted below.  Please note that NACAS will provide opportunities for audience response through polling which is one option you can leverage for session interaction.

C3X Session Formats

**Attendees have expressed the desire for more interactive formats with takeaways that can be immediately applied for positive outcomes.  As such, priority will be given to submissions that align with formats that foster robust interactivity and tangible takeaways.

**Industry Roundtable discussion

45 Minutes

This session fosters peer to peer learning and engagement. The speaker will present a number(three-five) of topics (e.g. overcoming staffing challenges, innovative revenue opportunities, leveraging technology advancements) to the attendees for an open discussion.

**Business Case Discussion

45 Minutes

The speaker presents a business operations case scenario highlighting a situation, event, and/or process and takes the audience through the journey of how to manage the scenario for best outcomes.


45 Minutes

This debate style session will focus on two points of view (supporting and opposing) about an issue or resolution in evolving trends in auxiliary services related to any of the topic areas for this year’s conference. The session should include the two presenters with opposing views and a moderator.

Panel session

45 Minutes

This multiple presenter format will feature a discussion among three-four panelists. The session facilitator will have 5-10 minutes to walk the audience through an overview of the topic. This will be followed by a robust question and answer discussion among the panelists. The final 15 minutes will be a facilitated audience Q&A.

**In Conversation With

45 Minutes

In this interview-style format, a facilitator and industry expert will have the opportunity to discuss a trending topic and how they have applied knowledge, attitude, and skills for effective results. Ideally, the facilitator will guide the speaker to introduce a scenario where they have been able to foster good outcomes. The facilitator will ask pertinent questions and engage the audience in the discussion. Submissions to this format must include the names of both the facilitator and the speaker.

Standard Presentation with Q&A

45 Minutes

The speaker presents a traditional session which includes time for audience question and answer.

Session Topics

Data Analysis
  • Demonstrating value beyond revenue contribution  (story telling)
  • Data analysis to support decision making
  • Analysis of cashless vs non cashless
Financial Management
  • Cost saving measures
  • Resources for brand new programming
  • Managing the ongoing increase of cost of labor
  • Inflation
Revenue Drivers
  • Alternative revenue streams
  • More revenue opportunities with declining enrollment
  • Balance of revenue generation and student support services
HR Management
  • JEDI (Justice, Equity, Diversity,  and Inclusion)
  • Staffing shortages
  • Employee development
  • Succession planning – next generation of professionals
  • Recruitment and retention
  • Multi-generational management (habits of new generation)
  • Post-pandemic workplace
Operational Areas
  • Student housing crisis
  • Future of learning resources
  • Bookstore operations - equitable access
  • Digital bookstore (how to manage transition)
  • Food service (food insecurity)
  • Parking (policies, revenue challenges, climate control, EV charging)
  • Meal plan management (DOE proposal)
  • How to make self-operated services more profitable
  • Renovations/construction versus inflation and rising labor costs
  • How does going digital impact services
  • AI integration in services and operations
  • Emerging Professional (fewer than 5 years experience)
  • Mid-level (5 plus years with minimal oversight responsibilities)
  • Senior Executive (5 plus years with multiple oversight and decision making responsibilities)

Learning Levels

  • Emerging Professional (fewer than 5 years experience)
  • Mid-level (5 plus years with minimal oversight responsibilities)
  • Senior Executive (5 plus years with multiple oversight and decision making responsibilities)

Proposal Submission & Presenter Requirements

Proposal Submission

Please include the following:

  • Session Format: Select among one of the following formats noted above.
  • Session Title: Limited to 25 words or less
  • Actionable takeaways: List up to three practical takeaways the audience will gain for immediate action in their practice setting.
  • Session Description: Provide a summary of the session. Limited to 300 words or less.
  • Presenter name, title, institution/company, and bio
  • High-resolution headshot
  • Learning Level:  Note which learning level your session will be designed to reach.  See above for descriptions.

Presenter Requirements:

  • All presenters must register for at least one Day Pass during the conference.
  • All presenters must plan to attend C3X and cover their own travel costs. Guest rates do not apply.
  • Exhibiting NACAS Business Partners are welcome to submit sessions. Business Partners who submit are encouraged to co-present with an institution.  Business Partner presenters must have an active membership but are not required to exhibit.
  • Presenters must sign and agree to the NACAS speaker policy.

To submit an abstract please click Submit Abstract. You will need to create an account to complete your submission. This is not associated with your NACAS login.

Create Account

NACAS 2024 C3X Annual Conference Starts In:









Future NACAS C3X Dates & Locations
2025 C3X Annual Conference & Expo

Las Vegas, NV - November 16-19, 2025

2026 C3X Annual Conference & Expo

Chicago, IL - September 26-30, 2026

2027 C3X Annual Conference & Expo

Washington, DC - October 31-Nov. 3, 2027

2028 C3X Annual Conference & Expo

Denver, CO - October 15-18, 2028