C3X 2021 Annual Conference & Expo
October 18-21, 2021


C3X 2021 Annual
Conference & Expo

Do campus business differently, smarter, and with more impact on student success.

The C3X Annual Conference & Expo convenes over 1,000 leaders from higher education institutions and NACAS Business Partners to exchange the knowledge and connections that are paramount to their work. After an incredibly challenging year, this is your opportunity to come together with your professional peers to talk about the future of the industry. Learn how other auxiliary leaders are meeting student’s evolving needs, providing services that outpace their desires, and boosting their institution’s ranking.

This year, we are offering our conference both online and in-person at Harrah’s Resort Atlantic City in New Jersey. The in-person event will feature in-depth Monday workshops, roundtable discussions, and networking opportunities in addition to live screenings of our ed sessions and general sessions. Stay tuned for more information!



Check out the voices that make up each day of C3X.

Between intriguing ed sessions, captivating general sessions, and networking with your colleagues, this year’s annual conference is sure to impress.


Educational sessions built for you.

Our education sessions are the backbone of our conference. C3X education sessions are thoughtfully developed to deliver a broad perspective on the power of progressive, effective, and indispensable campus solutions. Breakout options focus on all auxiliary service areas, from bookstores to parking to childcare and everything in between. Hear original ideas from industry colleagues, discover new trends from NACAS Business Partners, and find out what did and did not work on other campuses.


Where higher education business is born.

The C3X Expo is the place where the industry comes together to collaborate, create, and explore new ways to create customized campus services that are unique and meaningful to each school’s community. Let C3X serve as your gateway to hundreds of schools and facilitate introductions to higher education leaders seeking the right solutions to enrich campus experiences.

In-Person Event

Join us in Atlantic City, New Jersey!

We are excited to host an in-person C3X at Harrah’s Resort Atlantic City in New Jersey! The in-person event will feature roundtable discussions and networking opportunities in addition to live screenings of our ed sessions and general sessions. Plus, this year’s hotel rate is only $99 which is an incredible value for attendees!

As we approach our time together in Atlantic City, NACAS will continue to monitor venue, State, and CDC guidelines to ensure a safe in-person experience. See “Safety & Comfort Protocols” below for additional information.

C3X Justification Letters

The tools to make sure you don't miss out.

We get it, sometimes you can’t just forward along a hyperlink to spend your institution’s money. Check out either of our C3X Justification Letters to show your supervisor for approval to attend in-person or online.

Registration Fees at a Glance

In-Person Rates


Virtual Rates


Virtual Institution Rate (<7K)


Virtual Institution Rate (>7K)


Exhibiting Rates