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Venue & Lodging
The Hilton Richmond Downtown is our venue for the 2026 NACAS East CX. Discover the timeless character of a downtown Richmond, VA hotel located in the historic Miller & Rhoads building, directly across from the Richmond Convention Center and near the Virginia State Capitol. The hotel features marble floors and high ceilings, along with three on-site dining options, an indoor pool, a fitness center, and flexible event space.
Upon registration for the conference you will receive an email with the link to book your stay at the group rate of $203 per night plus taxes.
The deadline to reserve your stay at the group rate is May 13, 2026.

Speakers
Dr. Vijay Pendakur
Opening Keynote Speaker
Dr. Vijay Pendakur is a leadership advisor and executive coach who helps organizations strengthen trust, resilience, and execution during times of constant change. He works with senior leaders and teams to build the everyday habits that improve clarity, decision-making, and performance under pressure.
Vijay spent nearly two decades in higher education, serving in leadership roles at five universities, including as Dean of Students and Presidential Advisor at Cornell University. He later moved into the corporate sector, where he held VP and C-level HR roles at Zynga, VMware, and Dropbox. Today, Vijay is the founder of Vijay Pendakur Consulting and the bestselling author of The Alchemy of Talent.
Dr. Joel Mier
Monday General Session Speaker
Bio coming soon
Dr. Garret Westlake
Tuesday General Session Speaker
Dr. Garret Westlake is the inaugural Vice Provost for Innovation and Strategic Design at Virginia Commonwealth University and a professor of product and healthcare innovation in the VCU School of Business. A nationally recognized leader in applied innovation, he builds strategic partnerships and delivers human-centered training in design thinking, change management, and entrepreneurship to academic institutions, health systems, government agencies, and Fortune 500 companies.
Dr. Westlake is the co-founder and executive leader of Shift Labs, an interdisciplinary network of innovation labs recognized twice by Fast Company, including the 2023 Innovation by Design Award for Education. Through Shift Labs, he has designed and delivered transformational programming for clients such as Allianz, Capital One, the LEGO Group, and the Medical Society of Virginia. He teaches and mentors graduate and doctoral students across business, education, engineering, and healthcare disciplines, with a focus on real-world impact and interdisciplinary problem solving.
Prior to joining VCU, Dr. Westlake served as Associate Dean of Entrepreneurship and Innovation at Arizona State University—ranked #1 in innovation by U.S. News & World Report—and held faculty appointments in technological entrepreneurship and management. A former tech entrepreneur, he was founder and CEO of a pioneering social impact company that employed individuals with autism using biofeedback-based workforce solutions. He remains a dedicated advocate for inclusive innovation and a volunteer with organizations that serve individuals with disabilities.
A passionate evangelist for creativity and human-centered design, Dr. Westlake is a TEDx and international keynote speaker, Clinton Global Initiative mentor, and Ashoka U Change Leader Emeritus. He serves as an advisor, consultant, and board member for venture-backed startups and Fortune 500 companies. Ventures and founders he has mentored have raised over $100 million in capital and gained entry into the world’s leading accelerators and incubators.
Saturday, June 13, 2026
4:00pm -7:00pm
Pre-Conference Sip & Stroll
Feel free to join for all or part of the evening—this is a relaxed, social way to connect with fellow attendees.
4:00 PM – Three Notch’d Brewery & Distillery
4:45 PM – Bingo Brewery
5:30 PM – Harry’s @ Hofheimer
6:15 PM – Buskey Cidery
7:00 PM – Walk to CarMax Park
Transportation: Plan your Uber to depart the Hilton Hotel at 3:45PM and arrive at the first stop. From there, we’ll walk together to each location.
7:05pm
Richmond Flying Squirrels Baseball Game
Wrap up the evening at a Richmond Flying Squirrels baseball game, starting at 7:05PM.
Important: These special game tickets are limited to 50 attendees and will be distributed on a first come, first served basis. LIMIT two (2) tickets per attendee. Sign up for tickets via the link provided in the pre-conference events email.
Sunday, June 14, 2026
9:00am - 10:00am
Breakfast on Your Own
10:00am - 11:00am
Roundtable Discussions
Roundtable discussion topics include: Housing, Food Services/ Dining/ Catering, Bookstores, Transportation/Parking/Fleet, Print/Post, and Finance
10:00am - 11:00am
First Timers Welcome
11:00am - 12:00pm
Town Hall - Business Meeting
12:00pm - 1:00pm
Welcome Lunch
12:00pm - 5:00pm
BP Load In/Exhibitor Setup
1:00pm - 2:15pm
Opening Keynote & General Session: Vijay Pendakar
2:30pm - 3:20pm
NACAS: In the Know
Join this roundtable conversation with Scott Seagren, NACAS President, and Rich Steele, NACAS CEO, for a deeper dive into the inner workings of your professional association. Your questions will drive the discussion, but certain topics will be ready for review - such as:
- AI in Auxiliary Services.
- New micro credentials and tracks focused on Business Partner development
Partnerships with other higher education association - Recent Board actions and discussions
- Details about C3X in Chicago this September
- New member benefit initiatives under consideration
- How NACAS is working to impact the auxiliary services industry
2:30pm - 3:20pm
From Reactive to Proactive: Using Data to Transform the Campus Experience
Every campus leader knows the student experience is shaped in the moments that often go unseen—like a long line at lunch, a maintenance issue left unresolved, or a retail experience that misses the mark. The challenge isn’t whether feedback exists, it’s whether it is being captured and acted on.
At the University of Richmond, Campus Business Services and Facilities faced a familiar reality: feedback was scattered, response times lagged, and visibility across operations was limited. Sound familiar?
In this session, we’ll pull back the curtain on how Richmond is shifting from reacting to problems after the fact to proactively managing the student experience in real time. By bringing together student feedback and service recovery into one connected system, their teams are transforming how issues are identified, routed, and resolved—resulting in greater accountability and improved responsiveness across campus.
You’ll hear how Richmond is:
● Capturing feedback in the moment
● Empowering teams to take action faster with clear ownership
● Leveraging centralized data and AI-driven insights to spot trends before they become problems
More importantly, we’ll explore what this means for the bigger picture—improving student satisfaction, strengthening operational performance, and building trust across campus communities.
Whether you're just beginning to think about how you collect and use data, or looking to scale your current approach, this session will provide practical ideas, real examples, and strategies you can immediately apply to drive meaningful impact.
Speakers:
Jerry Clemmer, University of Richmond
Emily Sandow, Touchwork
2:30pm - 3:20pm
Reimagining Move-In: How Penn State Transformed the Student Arrival Experience
Student move-in is one of the most complex and highly visible operational moments on any campus. At Penn State, thousands of students and families arrive within a short window, requiring careful coordination across multiple auxiliary service units.
This session will highlight how Penn State redesigned its Arrival process to create a more efficient, student-centered move-in experience. Attendees will learn how Housing, Transportation, Information Technology, and Marketing partnered to streamline operations through improved planning, cross-unit coordination, and technology enhancements such as mobile ID credentials, conversion of 12,000 locks and self-check-in tools.
Presenters will share operational strategies, lessons learned, and practical insights from implementing these changes at scale. Participants will leave with adaptable ideas and frameworks that can help institutions of any size improve the arrival experience while strengthening collaboration across campus services.
Speakers:
Matt Black, Penn State
Ryan Morgan, Penn State
Ryan Connaghan, Penn State
2:30pm - 3:20pm
Beef prices are up 40% - now what?
Auxiliary leaders are feeling the squeeze: delivering high-quality dining experiences while protecting margins, all amid staffing constraints and increasingly volatile commodity markets. Protein is where these pressures are showing up most clearly. Since 2021, beef prices rose by as much as 40%, with chicken prices up approximately 27%. Looking ahead, prices are likely to remain high or continue rising due to market concentration, price fixing, and profiteering by major processors.
At the same time, the broader nutrition conversation is evolving. Recent dietary guidelines and the scientific advisory report have emphasized a balanced protein intake, incorporating protein from both plant and animal sources, with specific attention to whole foods vegetable protein, such as legumes/beans as a core option.
Drawing on insights from SUNY Cobleskill (and we are reaching out to other C&U’s as well) institutional experience, this session explores how plant-rich and mixed-protein approaches can act as a practical risk-management strategy for campus dining operations. Panelists will examine what “balanced protein” looks like in practice and how these approaches can help stabilize and reduce costs while continuing to meet student expectations for taste, satisfaction, and nutrition. Presenters will share per-gram protein cost comparisons, real-world menu examples, and insights into marketing and communications strategies that support student acceptance.
Auxiliary leader from SUNY Cobleskill and other insitutions will join the panel to offer an institutional perspective on rising protein costs and how campuses are responding in practice. The session will be moderated by the NACAS Plant-Rich Program team.
Speakers:
Sylke Jaspers, NACAS Plant-Rich Program
Sid Mehta, NACAS NextGen Dining/ Greenworks Inc.
3:30pm - 4:20pm
CASP Certification
Take your career in campus auxiliary services to the next level with the Certified Auxiliary Services Professional (CASP) program! This session will illuminate the unique benefits of CASP—the only benchmark certification for higher education professionals overseeing multiple auxiliaries. Discover how CASP can empower your institution with leadership succession, collaboration, and efficiency gains, while fast-tracking your personal growth and opening doors to new opportunities. Learn about the exam structure, eligibility, application process, and exclusive NACAS South scholarship. Our presenters will share firsthand experiences, insider tips, and pathways for professional engagement, from contributing knowledge to recertification. If you’re ambitious about advancing your expertise and standing out in the field, this session is your first step. Join us and start your CASP journey today!
Speakers:
Jerry Clemmer, CASP, University of Richmond
Dr. LeVita Bassett, CASP, Howard University
3:30pm - 4:20pm
Designing High-Impact Menu Cycles for Cost-Effective Plant-Rich Dining at Scale
For university auxiliary leaders, balancing institutional goals with tight budget constraints and high student expectations is a daily challenge. While culinary inspiration is essential, true long-term success is rooted in the "back-end" architecture of the dining program. This session moves beyond individual dish execution to explore the menu cycle as a strategic lever for cost management, institutional alignment, and crave-worthy, plant-rich dining at scale.
Moderated by Greener by Default, this panel features a comparative look at operational models at Boston University and Clark University. Our culinary and operational leaders will showcase real-world menu-cycle samples and break down the structural design required to drive plant-rich outcomes at scale.
Attendees will learn the mechanics of designing highly effective menu cycles, focusing on optimized defaults and ratios, seamless mixed-protein integration, recipe standardization, and aligning procurement with menu strategy. Panelists will share actionable case data, demonstrating how these structural shifts reduce exposure to volatile animal-protein commodities and drive dining margins.
This panel will explore how various behavioral nudges act as the lever for plant-forward dining to become the chosen default for students without restricting choice. This session concludes with an opportunity for attendees to share their own menu challenges with the panel to identify and workshop high-impact structural solutions.
Speakers:
Dr. Shabnam Islam, Greener By Default
Jay Vetter, Harvest Table
Chris Tucker, Greener By Default
Jon Webster, Boston University
3:30pm - 4:20pm
How do you fund your Auxiliary Service deferred maintenance and technical debt?
Unfunded deferred maintenance is a well‑documented national challenge in higher education—yet its impact on auxiliary services is rarely addressed with the same urgency or visibility.
In this educational session, Bill Guerrero, a 26‑year higher education executive, former NACAS East President, long‑serving Chief Financial Officer, current Chief Information Officer at Sacred Heart University, and frequent national speaker (including the NACAS AVE webinar series), will examine practical strategies for addressing deferred maintenance and technical debt across auxiliary operations.
Drawing on deep operational experience, this session will explore how deferred maintenance affects critical auxiliary services such as housing, dining, campus stores, parking and transportation, laundry, mailroom operations, and One‑Card programs—and what institutions can do to respond strategically and sustainably.
Participants will gain actionable insights and best practices grounded in facilities management, information technology, finance, and service delivery. Attendees will also hear directly from a senior auxiliary and enterprise executive on how cross‑functional leadership and integrated decision‑making can reduce risk, improve service quality, and strengthen long‑term financial sustainability.
This session is designed to deliver practical takeaways and professional growth insights for auxiliary services leaders navigating aging infrastructure, constrained resources, and rising service expectations.
Speaker:
William Guerrero, Sacred Heart University
3:30pm - 4:20pm
Beyond the Bookstore: Reimagining Campus Retail, Course Materials, and Revenue Through Strategic Partnerships
As campus auxiliary leaders face increasing pressure to reduce the cost of attendance, modernize services, and generate sustainable revenue, traditional campus bookstore and retail models are no longer sufficient.
This NACAS session presents a case study from Drexel University, which used a competitive RFP process and an innovative dual award partnership model to fundamentally rethink campus retail and course materials delivery. Drexel selected Rally House as its official campus store partner while awarding eCampus responsibility for course materials—intentionally breaking the traditional brick and mortar bookstore paradigm.
Presenters will explore how separating academic course materials from the physical store unlocked new revenue opportunities, improved the student and faculty experience, repurposed retail space for higher margin merchandise, and expanded alumni and community engagement. The session will also highlight how this model strengthened vendor collaboration, supported institutional affordability goals, and created a scalable framework for future auxiliary partnerships.
Attendees will gain practical insights into RFP strategy, vendor alignment, space optimization, and partnership governance they can apply within their own auxiliary operations.
Speaker:
Amanda Noll, Drexel University
4:30pm - 5:30pm
Business Partner Happy Hour
5:30pm - 6:00pm
Load Buses to Opening Event
6:00pm - 8:30pm
Opening Event - Science Museum of VA
7:00pm - 9:00pm
Transportation back to Hilton
Monday, June 15, 2026
7:00am - 11:00am
BP Load In / Expo Set Up
7:30am - 8:00am
Buses Leave Hotel to University of Richmond
8:00am - 9:00am
Breakfast at University of Richmond
9:00am - 10:00am
Welcome & General Session Keynote: Dr. Joel Mier
10:30am - 11:15am
Bricks, Budgets & Beyond: Data, Decisions, and the Future of Facilities and Finance
As leaders navigate increasing financial pressures, aging infrastructure, and evolving student expectations, the connection between facilities and finance has never been more critical. This session explores how institutions are leveraging data, analytics, and emerging technologies to make smarter, more strategic decisions across auxiliary operations, campus facilities, and infrastructure.
Panelists will share practical approaches to aligning capital planning with operational priorities, using data to inform investment decisions, and improving efficiency across complex service portfolios. From predictive maintenance and energy management to revenue forecasting and cost optimization, attendees will gain insights into how integrated strategies can strengthen campus operations and enhance the student experience.
Speakers:
Johnathan Kukta, Penn State
Tom Rodgers, Penn State
Kris Klinger, Boston University
Scott Seagren, University of Iowa
10:30am - 11:15am
Bringing Printing Back
After bringing Print and Post operations internal from an outsourced model in 2021, UR faced a new era in bringing them back into the fold. Our Director (and 39-year employee) retired, we re-organized the departments, and we started fresh.
Important milestones in the last 5 years: changing management, flipping the MFD fleet, getting the shop licensed to print UR-licensed marks, and buying new production equipment. We'll discuss the thought processes, victories, and frustrations experienced throughout the process.
Speaker:
Josh Wroniewicz, CASP, University of Richmond
10:30am - 11:15am
Partnering with Marketing Students on a Semester Long Project
This session will discuss how this semester-long project with a marketing professor's course was formed: How the students worked with the SpiderShop staff to develop art, choose garments, analyze the cost and follow the pieces through the production process. Students helped with marketing, price setting, and the selling of these items.
Speaker:
Gina Foster, University of Richmond
11:30am - 3:00pm
Lunch in Business Partner Showcase (EXPO)
11:30am - 3:00pm
Business Partner Showcase (EXPO)
3:00pm - 5:30pm
Campus Tour and Time to Shop in SpiderShop
3:00pm - 5:00pm
BP Load Out/ Exhibitor Tear Down
3:30pm - 5:30pm
Buses begin departing back to Hilton
5:30pm - 9:00pm
Dinner on Own or with BPs
9:00pm - 11:00pm
Monday Nightcap Reception
Tuesday, June 16, 2026
7:45am - 8:15am
Buses from Hilton to VCU
8:15am - 9:00am
Breakfast on the Terrace
9:00am - 10:00am
General Session: Garrett Westlake
10:30am - 11:15am
Inside Viginia Tech’s Journey to Redesign Its Meal Plans
Many institutions are embracing the opportunity to rethink their dining programs as student expectations evolve, and Virginia Tech is no exception. Prior to the pandemic, the university saw more than 10,000 voluntary meal plan holders due to its infamous declining balance meal plan models, and while participation shifted significantly in recent years, this change created a valuable moment to reimagine what students truly need and value.
Speakers:
Ann Roebuck, Envision Strategies
Brian Grove, Virgina Tech
This session will highlight the positive, forward-looking approach Virginia Tech took in redesigning its meal plan structure, one that turns financial pressures, high overhead rates, and student feedback into a catalyst for innovation.
Participants will learn how the university conducted a comprehensive assessment of its dining locations, existing plans, gaining deeper insight into student behavior, spending patterns, and the financial dynamics of the program. The session will introduce a new model built around simplicity, transparency, flexibility, and food security, core principles that enhance both student experience and operational sustainability.
Attendees will gain an inside look at the decision-making process behind introducing refreshed plan options, as well as the operational, technological, and facility considerations needed to support long term success. From capacity planning to technology updates to improving plan clarity, this presentation will demonstrate how thoughtful restructuring can strengthen both student satisfaction and the financial health of a dining program.
10:30am - 11:15am
Balancing Choice and Equity: Redefining Campus Dining for Food Security
Food insecurity remains a pressing challenge at urban universities where students face high living costs. Campus planning decisions, operational models, and meal plan structure all play a role in balancing food equity with individual choice. This session explores the design, operational, and social implications of that balance through case studies and discussion. Attendees will examine strategies for balancing autonomy and access, assess dining models within their institutions, and identify ways to adapt facilities and policies for inclusivity. Interactive dialogue will encourage participants to share insights and develop actionable approaches to equitable, student-centered dining.
Speakers:
Cooper Melton, Ayers Saint Gross
Stephen Barr, Virginia Commonwealth University
Ann Roebuck, Envision Strategies
Jason Wilcoxon, Ayers Saint Gross
10:30am - 11:15am
Mission Meets Margin: Turning Campus Retail into Experiential Learning Platforms through Three-Way Auxiliary, Dining, and Academic Partnerships
Campus dining is a strategic platform for leadership, learning, and institutional impact. This session explores a three-way partnership model where auxiliary & business leadership, dining service partners, and academics collaborate to transform retail cafes into experiential learning laboratories.
Hear from business and academic leaders at Virginia Commonwealth University, Boston University, and Aramark on how they built campus retail operations that double as student leadership labs. The panel will explore how students run high-performing campus businesses with real P&L responsibility while simultaneously earning academic credit and career-ready skills that align with each institution’s strategic goals.
Panelists will discuss practical strategies for building cross functional coalitions, aligning incentives across multiple stakeholders, integrating learning objectives into operational workflows, and overcoming common implementation challenges. Real-world results from Boston University will illustrate measurable impacts on operational performance, guest satisfaction, financial sustainability, and student leadership development.
Through a combination of case study insights and interactive Q&A, participants will leave equipped to take steps in their own campus settings—whether initiating partnerships, embedding experiential learning, or creating operational and student success metrics to demonstrate impact. This session provides actionable frameworks to show how campus dining can not only serve an operational necessity but also be seen as a transformational asset, making every shift a lesson in leadership, accountability, and mission-driven performance.
Speakers:
Narissa Taylor, Virginia Commonwealth University
Lauren Hay, Virginia Commonwealth University
Bryan Kelly, Aramark
Katybeth Lee, Virginia Commonwealth University
Kris Klinger, Boston University
Emily Foote, Saxbys
11:30am - 1:00pm
Lunch on the Terrace
1:15pm - 2:00pm
Leadership in Action: Building a Culture of Trust and Innovation
Leadership in Action: Building a Culture of Trust and Innovation
This session challenges the notion that leadership is defined by title or position, instead focusing on how everyday leadership behaviors within each of us shape organizational culture, trust, and long‑term effectiveness. It emphasizes that leadership is most visible in daily choices, how leaders respond under pressure, handle uncertainty, invite input, and consistently model expectations for others.
Participants examine trust as the foundation for strong culture and sustainable innovation. The session highlights that trust is built through consistency, accountability, respect, openness, and alignment between words and actions. When trust is present, people feel safe to speak up, challenge assumptions, and contribute ideas; creating the conditions that enable growth, adaptability, and innovation.
The session concludes by reinforcing a clear charge to leaders: culture is not a concept to endorse, but a responsibility to practice. Attendees leave with a practical understanding of how their behaviors, especially in moments of challenge; either strengthen or erode trust, and how intentional leadership actions can create environments where people perform at their best, decisions improve, and innovation can thrive.
Speaker:
Wesley Sheets, Penn State
1:15pm - 2:00pm
From Anecdote to Benchmark: What Students Are Telling Us About Auxiliary Services
Auxiliary services leaders are increasingly asked to justify major decisions — on dining contracts, residence investments, parking systems, bookstores, card systems, and more — with evidence that holds up against peer comparison. Yet most institutions still rely on local surveys, vendor reports, or anecdote, with no standardized way to see how their students' experience compares to peers.
This session shares early findings from the inaugural NACAS APEX benchmarking cohort — the first standardized, cross-service, cross-institution student experience benchmark built specifically for auxiliary services.
Speakers:
William Hurley, NACAS
Dean Langan, Sheridan College
1:15pm - 2:00pm
Building for Belonging and Affordability: Innovative Housing Solutions for the Urban Campus
Urban and land-constrained campuses face mounting pressure to provide affordable on-campus housing that supports student success and equity goals. With over 40% of students at four-year colleges experiencing housing insecurity, this session examines how strategic planning decisions, alternate delivery methods, and creative design approaches enable institutions to build affordability into their housing while competing with expensive off-campus markets. Featured case studies from Virginia Commonwealth University demonstrate practical approaches for maximizing the use of constrained urban sites while expanding options for accessible campus housing.
Speakers:
Cooper Melton, Ayers Saint Gross
Megan Becker, Virginia Commonwealth University
Andrea Becker, Brailsford & Dunlavey
2:00pm - 4:00pm
Campus Tour
4:30pm - 7:30pm
Dinner at Shafer Court Dining Center
6:00pm - 7:45pm
Buses from VCU to Hilton
*Schedule subject to change*
East CX: Bridging Campuses, Communities, and Commerce
Join us June 14-17 in Richmond, VA for the 2026 NACAS East CX conference. The NACAS East CX provides the premier exchange of campus-centric ideas, solutions, and connections to your regional area. Designed and delivered by your own professional peers, this event gives you the best opportunity to isolate your needs and nurture your relationships. At East CX, you can easily seek out other campus service leaders that have similar interests, requirements, and visions for how to empower campus communities.
Things to Do in Richmond
Virginia Museum of Fine Arts
One of the largest comprehensive art museums in the country, featuring an impressive global collection spanning ancient to contemporary works. Admission is free, making it an accessible and enriching cultural stop for all visitors.
Edgar Allan Poe Museum
Dedicated to the life and legacy of Edgar Allan Poe, this museum offers an intimate look at one of America’s most iconic literary figures. Explore rare artifacts, manuscripts, and exhibits in a charming historic setting.
Scott’s Addition
A vibrant, fast-growing neighborhood known for its concentration of craft breweries, cideries, distilleries, and eateries. It’s the perfect spot to experience Richmond’s energetic food and beverage scene.
Carytown
A lively shopping and dining district filled with locally owned boutiques, restaurants, and entertainment options. Stroll the iconic Mile of Style and discover one-of-a-kind finds and flavors.
Agecroft Hall
A restored 16th-century English manor set along the James River, offering a glimpse into Tudor life and architecture. The surrounding gardens provide a peaceful and scenic escape.
Maymont
A 100-acre Victorian estate featuring beautifully landscaped gardens, a historic mansion, and a nature center. It’s a must-visit destination for both history and outdoor enthusiasts.
Virginia State Capitol
Designed by Thomas Jefferson, this historic building has served as the seat of Virginia’s government since 1788. Visitors can explore its architecture and rich political history through guided tours.
Hollywood Cemetery
A scenic and historic cemetery overlooking the James River, known for its beautiful landscapes and notable monuments. It is the final resting place of prominent figures, including two U.S. presidents.
The Jefferson Hotel
An iconic luxury hotel celebrated for its grand architecture, elegant interiors, and timeless Southern hospitality. Even a brief visit offers a glimpse into Richmond’s historic charm.
Lewis Ginter Botanical Garden
A stunning botanical garden featuring themed landscapes, seasonal displays, and a conservatory filled with exotic plants. It’s a tranquil setting perfect for relaxation and exploration.
Historic St. John’s Church
Best known as the site where Patrick Henry delivered his famous “Give me liberty, or give me death!” speech. Today, visitors can experience reenactments and explore this pivotal piece of American history.
Short Pump Town Center
An upscale, open-air shopping destination featuring over 140 stores, restaurants, and entertainment options, offering some of the best retail and dining experiences in the Richmond area.
Explore Richmond and start planning your trip today!



Institutional Registration
Business Partners
Institution Member Registration
Early Bird Rate: $425
Early Bird Deadline: April 4
Regular Rate: $525
Institution Non-Member Registration
Early Bird Rate: $525
Early Bird Deadline: April 4
Regular Rate: $625
Retiree Registration
Regular Rate: $250
Institution One-Day Registration
Regular Rate: $250
Guest Registration
Regular Rate: $250
Call For Programs
We are pleased to open the Call for Programs for the 2026 NACAS East CX Annual Conference! This is your chance to share your expertise, showcase innovative ideas, and highlight success stories that can inspire colleagues from across the region.
We welcome program proposals that support professional growth, strengthen operational excellence, and address the evolving landscape of auxiliary services. Sessions should engage attendees, spark meaningful discussion, and encourage collaboration across campuses.
Call For Programs Timeline:
February 2026: Submission Period Opens
April 30, 2026: Submission Period Closes
Submission Categories:
- Leadership & Professional Development – Strategies for building teams, managing change, and advancing careers.
- Operational Excellence – Best practices in facilities, technology, finance, and service delivery.
- Student Experience & Engagement – Enhancing student success and satisfaction through innovative programs and partnerships.
- Innovation & Emerging Trends – New ideas, data-driven decisions, and creative approaches shaping the future of auxiliary services.
Sessions should be designed to engage attendees and inspire collaboration across campuses. Areas of focus should include (but are not limited to): Housing & Residence Life, Campus Bookstore/Retail, Campus Recreation, Conference & Event Services, Vending, Parking & Transportation, Card Services, Dining Services, Mailroom, Conference Services, and Laundry.
We encourage both first-time and returning presenters to participate, your insights make NACAS East stronger and more connected.
Diamond Level Sponsorship $10,000
- Admittance to all educations sessions and events including the Opening Reception, NACAS Town Hall, Hospitality events, Closing Event, as well as Entrance to the Business Partner Exchange and Exhibits (with one 6' table), Breakfast and Lunch meals both Monday and Tuesday and abundant networking opportunities.
- Up to 8 company representative conference registrations
- Named sponsor at the conference of one of the following: Sunday Opening Event, Tuesday Closing Event, Keynote Sessions, Annual Business Meeting Luncheon
- Opportunity to speak at events where business partner is a named sponsor
- Upgraded to “Feature Status” with recognition in conference materials, and/or app
- Sponsorship of events at conference, including educational sessions and/or breaks (may co-sponsor)
- Opportunity to speak at events where business partner is a named sponsor
- Sponsorship of events at conference, including educational sessions and/or breaks (may co-sponsor)
- Display space in Business Partner Expo Hall
- Listing on NACAS East website with link to business
- Listing in conference materials, and/or app
- Recognition in on-site signage
- Access to list of attendees prior to the conference (pre and post)
- Business Partner Showcase Package - (one (1) 6' table, two (2) chairs)
Platinum Level Sponsorship $6,000
- Admittance to all educations sessions and events including the Opening Reception, NACAS Town Hall, Hospitality events, and Closing Event, as well as Entrance to the Business Partner Expo and Exhibits (with one 6' table), Breakfast and Lunch meals both Monday and Tuesday and abundant networking opportunities.
- Up to 6 company representative conference registrations
- Sponsorship of events at conference, including educational sessions and/or breaks (may co-sponsor)
- Opportunity to speak at events where business partner is a named sponsor
- Sponsorship of events at conference, including educational sessions and/or breaks (may co-sponsor)
- Display space in Business Partner Expo Hall
- Listing on NACAS East website with link to business
- Listing in conference materials, and/or app
- Recognition in on-site signage
- Access to list of attendees prior to the conference (pre and post)
- Business Partner Showcase Package - (one (1) 6' table, two (2) chairs)
Gold Level Sponsorship $4,000
- Admittance to all educations sessions and events including the Opening Reception, NACAS Town Hall, Hospitality events, Closing Event, as well as Entrance to the Business Partner Expo and Exhibits (with one 6' table), Breakfast and Lunch meals both Monday and Tuesday and abundant networking opportunities.
- Up to 4 company representative conference registrations
- Sponsorship of events at conference, including educational sessions and/or breaks (may co-sponsor)
- Display space in Business Partner Expo Hall
- Listing on NACAS East website with link to business
- Listing in conference materials, and/or app
- Recognition in on-site signage
- Access to list of attendees prior to the conference (pre and post)
- Business Partner Showcase Package - (one (1) 6' table, two (2) chairs)
Silver Level Sponsorship $3,000
- Admittance to all educations sessions and events including the Opening Reception, NACAS Town Hall, Hospitality events, and the Closing Event, as well as Entrance to the Business Partner Expo and Exhibits (with one 6' table), Breakfast and Lunch meals both Monday and Tuesday and abundant networking opportunities.
- Up to 2 company representative conference registrations
- Display space in Business Partner Expo Hall
- Listing on NACAS East website with link to business
- Listing in conference materials, and/or app
- Recognition in on-site signage
- Access to list of attendees prior to the conference (pre and post)
- Business Partner Showcase Package - (one (1) 6' table, two (2) chairs)
Non-Exhibiting Business Partner $1,100
Access to the conference limited to all general sessions, keynote(s), education sessions, and evening networking events only (inclusive of the opening and closing events).
Does not include access to the Business Partner Showcase and sponsorship fee grants registration for one person only.
Cancellation & Refund Policy
Cancellation Received up to June 13, 2026 will be refunded minus a $95 processing fee. Cancellations received after June 14, 2026 will not receive a refund.
For any questions related to business partner sponsorship, contact Liz St. John at lhemmer@richmond.edu
Sponsorship Opportunities
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