2025 C3X Call for Programs

NACAS invites you to submit proposals for engaging and innovative sessions that align with our theme, Building a Winning Hand. Just like a well-played game, success in auxiliary services requires strategy, adaptability, and the right mix of resources. We are looking for dynamic presentations that showcase best practices, creative solutions, and impactful leadership strategies that help institutions stack the deck for success. Share your expertise and help shape the future of auxiliary services by contributing to a program that empowers professionals to lead with confidence and build a strong foundation for growth. Submit your proposal today!

Cultivate Campus Commerce

Do campus business differently. Work smarter, with more impact on student success.

The C3X Annual Conference & Expo brings together over 1,000 leaders in higher education and NACAS Business Partners to share crucial knowledge and forge connections vital to their work.

The 2025 conference will spotlight emerging trends and opportunities, empowering professionals to articulate the significant impact of auxiliary services on student success and campus experiences. With keynote speakers igniting fresh perspectives and interactive sessions challenging conventional thinking, participants will emerge with:

Compelling narratives showcasing the value of auxiliary services in fostering student success.
New potential revenue streams for your organization.
Tactics to boost institutional and student success.
Creative and innovative approaches for talent retention and engagement.
Insights into the future of technology in auxiliary services.
New partnerships and collaborations for life-long connections

At NACAS C3X, be prepared to reimagine the future of auxiliary services and equip yourself with the tools to lead the industry forward.

Live Like a High Roller

Experience the vibrant energy and timeless charm of the Paris Las Vegas, the stunning venue for the 2025 C3X Annual Conference and Expo. Nestled in the heart of the Las Vegas Strip, this iconic destination combines world-class amenities, exceptional meeting spaces, and the allure of Parisian elegance. From the Eiffel Tower replica to exquisite dining and entertainment options, attendees will enjoy a captivating atmosphere that inspires innovation and collaboration. Join us for an unforgettable gathering at a location that brings the spirit of Europe to the excitement of Las Vegas!

Room Rates & Booking Policies

Coming Soon!

NACAS 2025 C3X
ANNUAL CONFERENCE
AND EXPO - SPONSORSHIP OPPORTUNITIES

Elevate your brand and expand your reach by becoming a sponsor of the NACAS C3X Annual Conference & Expo. As a sponsor, you'll have unparalleled opportunities to showcase your products and services to key decision-makers in the higher education auxiliary services industry. Gain visibility among a diverse audience of professionals dedicated to enhancing the campus experience and driving innovation in auxiliary services. With various sponsorship levels available, you can customize your participation to align with your business goals and maximize your impact. Don't miss this chance to connect with industry leaders, build valuable relationships, and position your brand as a leader in the collegiate auxiliary services community.

2025 NACAS Prospectus

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NACAS 2025 C3X
ANNUAL CONFERENCE
AND EXPO - EXHIBITING & SPONSORSHIPS

Exhibiting at NACAS C3X provides a prime platform for companies to engage with industry leaders, expand networks, and enhance brand visibility in the higher education sector.

Extensive Networking

Engage in extensive networking opportunities throughout the conference, including designated networking sessions, receptions, and social events, allowing you to forge valuable connections and partnerships with industry professionals.

Dedicated Exhibit Time

Take advantage of dedicated exhibit time, providing uninterrupted opportunities to showcase your products and services directly to decision-makers and influencers in the higher education auxiliary services sector.

Brand Visibility

Maximize brand visibility and recognition by showcasing your company's offerings to a targeted audience of leaders and influencers in the higher education community, establishing your brand as a trusted and innovative partner in the industry.

View Current Exhibitors and Business Partners

Conference Mobile App 1 Available - $20,000 - 1 Available

The Conference Mobile App provides real time access to an agenda with the schedule of events and sessions, speaker profiles and bios, maps and directions to the conference venue, information about exhibitors and sponsors, and a social networking platform that allows attendees to connect with each other.
One full conference delegate registration
Splash screen featuring sponsor on mobile app landing page
Company logo on signage, mobile app, conference website with link
Company profile on the conference mobile app
On screen recognition
One message sent via the Conference Mobile App post-conference thanking the sponsor
App help desk table

Keynote and Session Sponsor - $15,000

Opening General Session/Keynote - 2 Minute Introduction and 1 Minute BP Video
Closing General Session/Keynote - 2 Minute Introduction and 1 Minute BP Video

Hotel Key Cards with Business Partner Logo - $10,000

Your brand's key to leaving a lasting impression on guests throughout their stay. These custom-designed cards serve as daily reminders of your brand, offering prime advertising space right at guests' fingertips every time they enter their room.

Conference Breakfast - 1 Available - $5,000

Conference Lunch - 1 Available - $6,000

Late Night Hospitality Suite - 1 Available - $5,000

+ F&B Cost

Flip-A-Coin Sponsorship - 1 Available - $2,000

Additional Options - TBD

Regional Breakfast - 4 Available - $5,500

Sponsored Workshops - 4 Available - $5,500

	Premium 10x10 Booth - SOLD OUT	Standard 10x10 - Non-Refundable Booth	Gold Sponsorship Booth Add-On	Silver Sponsorship Booth Add-On
	$ 4,600	$ 4,150	$ 2,500	$ 1000
Includes
Prime Location On Exhibit Floor This booth will be located near historically high traffic areas of the exhibit hall			N/A	N/A
One (1) full registration to Las Vegas			N/A	N/A
Each additional 10 x 10 will include One (1) additional registration (i.e., 10×20 booth will include two (2) registrations)			N/A	N/A
Two (2) booth personnel to Las Vegas (the booth staff registrations can be upgraded for $600 each to a full conference registration)			N/A	N/A
Pre & Post-conference attendee list for both Attendees and Business partners Listing on the C3X website and mobile app			N/A	N/A
8’ High Draped Backwall – Colors: Black			N/A	N/A
3’ High Draped Side rails – Color: Black			N/A	N/A
One (1) 6’ Draped Table – Color: Black Two (2) Side Chairs			N/A	N/A
One (1) 6’ Draped Table – Color: Black Two (2) Side Chairs			N/A	N/A
One (1) Wastebasket			N/A	N/A
One (1) 7” x 44” Identification Sign with Company Name & Booth Number			N/A	N/A
Sponsored Add-On
Two (2) additional booth personnel (the booth staff registrations can be upgraded for $600 each to a full conference registration)	N/A	N/A
Two (2) additional full conference registrations to Las Vegas	N/A	N/A
App push notifications - Scripted and sent by NACAS	N/A	N/A
Marketing Collateral Distribution Post Conference Digitally	N/A	N/A
Company logo on signage, mobile app and conference website with hyperlink	N/A	N/A
Company profile on the conference mobile app	N/A	N/A
One (1) additional booth personnel to Las Vegas (the booth staff registrations can be upgraded for $600 each to a full conference registration)	N/A	N/A
One (1) additional full conference registrations to Las Vegas	N/A	N/A

As a first time attendee, it was a great networking opportunity with like-minded peers. Loved to hear what other universities and colleges are doing in this space. Will definitely attend again.

Karen Gallimore

Assistant Director, Conference & Events Services - University of Toronto, Scarborough

It was truly a fantastic opportunity to learn and grow alongside professionals from all over the country. Throughout the entire conference, I felt a profound sense of place and accomplishment. The sessions were insightful, the discussions were enriching, and the networking possibilities were endless. I am grateful for the experience and am looking forward to applying the knowledge and connections gained to South Carolina.

Joe Fortune

Director, Business Affairs and Contract Management - University of South Carolina

Come to NACAS C3X with a challenge you are facing in mind and I guarantee you will find someone that has overcome it that you could learn from and someone that is struggling more than you that you can help. I also guarantee this to be true regardless of being an institutional member or a business partner.

Jim Dwyer

Vice Chancellor for University Services - Washington University

NACAS has really become a valuable resource for education, idea sharing, innovation, and networking for me very quickly. Even more than these important aspects, the camaraderie that I have experienced has really helped me build a strong community in my profession that I was missing before I joined NACAS.

Ashley Clark

Executive Director of Events Management - Purdue University Northwest

C3X is a great event to attend if you are looking to engage with the decision-makers and
thought leaders responsible for all aspects of the student and facility experience on campus.
The relationships and experiences obtained from spending time on campus are the cornerstone of higher education. The people that attend C3X nurture the world's brightest minds and future leaders. - Jordan Parsons, CEO, Benbria

I have been a member of a number of different higher education professional organizations in my career. I can say, without hesitation, that the colleagues and business partners you meet at NACAS C3X are the most welcoming and genuine of any organization that I've been a part of. - Bill Cox, Associate Director, Texas A&M University

The NACAS C3X conference is not just an event; it’s a transformative experience that equips attendees with knowledge, connections, and inspiration to lead in our field. I look forward to attending again and continuing to grow within this remarkable community. - Jerry Clemmer, Executive Director of Campus Business Services, University of Richmond

NACAS provides a space to not just learn best practices, but also understand what makes them a best practice, the way to properly incorporate into your individual campus, find understand the impact. - Eric Silber, Associate Vice President, Campus Operations, Concordia University Texas

As a business partner, we call NACAS our Super Bowl every year because of the wide array of
decisions makers who attend every year. - Griffin Harrington, CEO, RecRe

Fantastic space to share ideas, learn, and gain excitement and energy for the work we do. - Klara Kovarova, Associate Dean, Residence Life, University of Toronto

Great opportunity to connect, interact, and share with, as well as learn from colleagues and
business partners throughout the higher education/auxiliary services landscape. - Eddie Daniels Assistant Vice President for Business Services, University of Florida

Details & Deadlines

March 17: Call for Programs Opens
May 1: Call for Programs Closes
May 14-22: Committee review of submissions
May 28: All speakers will be notified of submission status
July 15: Accepted speakers must register for the conference
September 1: Speakers upload presentation materials

Submission and Session Information

We are seeking education that provides auxiliary services with the information, resources and tools that help guide the future of business operations as well as help students become more engaged in their campus environment, more successful in their college experience, and more likely to stay enrolled in the institution.

Studies show that adult learners respond best to education that provides actionable takeaways, session interaction, and peer to peer engagement. Please indicate how you plan to incorporate these components in your submission to present in one of the formats noted below. Please note that NACAS will provide opportunities for audience response through polling which is one option you can leverage for session interaction.

C3X Session Formats

**Attendees have expressed the desire for more interactive formats with takeaways that can be immediately applied for positive outcomes. As such, priority will be given to submissions that align with formats that foster robust speaker and peer to peer interactivity and tangible takeaways.

**Industry Roundtable discussion

45 Minutes

This session fosters peer to peer learning and engagement. The speaker will present a number of topics (three-five) to the attendees for an open discussion that focuses on solutions (e.g. overcoming staffing challenges, innovative revenue opportunities, leveraging technology advancements, managing inflation).

**Business Case Discussion

45 Minutes

The speaker presents a business operations case scenario highlighting a situation, event, and/or process and take the audience through the journey of how to manage the scenario for best outcomes.

**Point/Counterpoint

45 Minutes

This debate style session will focus on two points of view (supporting and opposing) about an issue or resolution in evolving trends in auxiliary services related to any of the topic areas for this year’s conference. The session should include the two presenters with opposing views and a moderator. The moderator will invite the audience to participate in the questions posed to the presenters.

Panel session

45 Minutes

This multiple presenter format will feature a discussion among three-four panelists. The session facilitator will have 5-10 minutes to walk the audience through an overview of the topic. This will be followed by a robust question and answer discussion among the panelists. The final 15 minutes will be a facilitated audience Q&A.

**In Conversation With

45 Minutes

In this interview-style format, a facilitator and industry expert will have the opportunity to discuss a trending topic and how they have applied knowledge, attitude, and skills for effective results. Ideally, the facilitator will guide the speaker to introduce a scenario where he/she has been able to foster good outcomes. The facilitator will ask pertinent questions and engage the audience in the discussion. Submissions to this format must include the names of both the facilitator and the speaker.

Standard Presentation with Q&A

45 Minutes

The speaker presents a traditional session which includes time for audience question and answer.

Data Analysis

Demonstrating value beyond revenue contribution (story telling)
Data analysis to support decision making
Analysis of cashless vs non cashless

Financial Management

Cost saving measures
Resources for brand new programming
Managing the ongoing increase of cost of labor
Inflation

Revenue Drivers

Alternative revenue streams
- Innovative Solutions (hair services, massage, doggy daycares, breweries)
More revenue opportunities with declining enrollment
Balance of revenue generation and student support services

HR Management

Services for All
Staffing shortages
Employee development (team care, staff engagement & ethical decision making, leadership programs)
Succession planning – next generation of professionals
Recruitment and retention
Multi-generational management (habits of new generation)
Post-pandemic workplace - Crisis/Change Management (Weather, Administration Functions, Legal Updates)
Student employee development - mentorship programs/leadership training
Legal Updates in Higher Education

Operational Areas

Student housing crisis
Future of learning resources
Bookstore operations - equitable access
Digital bookstore (how to manage transition)
Food service (food insecurity)
Parking (policies, revenue challenges, climate control, EV charging)
Meal plan management (DOE proposal)
How to make self-operated services more profitable
Renovations/construction versus inflation and rising labor costs
Card Services, mobile credentials
Central reservation, events, conference and event services
Centralized services
Communication & marketing
Transportation

Technology

How does going digital impact services
AI integration in services and operations

Proposal Submission

Please include the following:

Session Format: Select among one of the following formats noted above.
Session Title: Limited to 25 words or less
Actionable takeaways: List up to three practical takeaways the audience will gain for immediate action in their practice setting.
Session Description: Provide a summary of the session. Limited to 300 words or less.
Presenter name, title, institution/company, and bio
High-resolution headshot
Learning Level: Note which learning level your session will be designed to reach. See above for descriptions.

Presenter Requirements:

All presenters must register for at least one Day Pass during the conference.
All presenters must plan to attend C3X and cover their own travel costs. Guest rates do not apply.
Exhibiting NACAS Business Partners are welcome to submit sessions. Business Partners who submit are encouraged to co-present with an institution. Business Partner presenters must have an active membership but are not required to exhibit.
Presenters must sign and agree to the NACAS speaker policy.

To submit an abstract please click Submit Abstract. You will need to create an account to complete your submission.

This is not associated with your NACAS login.

LEADERSHIP COMMITMENT

Over 450 colleges and universities have signed net-zero commitments, reflecting a broad and deep commitment to sustainability.

WHY NOW?

LARGE-SCALE OPERATIONS

Serving 5 billion meals annually in North America, these institutions have a significant environmental footprint and thus a substantial
opportunity to lead by example.

DYNAMIC, FORWARD-THINKING STUDENT POPULATIONS

The innovative and proactive nature of students positions these institutions as pivotal players in driving climate action, fostering a culture of sustainability that can influence broader societal change.