NACAS News

CONTACT:
Abby Short
Marketing Coordinator
(434) 234-8205
abby.short@nacas.org

NACAS Announces Exclusive Partnership with Riddle & Bloom

The non-academic services in higher education play an increasingly prominent role on college campuses every year. From food services and bookstores to housing and transportation, these components of student life, among countless others, contribute significantly to the overall experience and success of campus living. As the leading organization supporting all campus services, NACAS continuously looks for new and creative ways to help our member institutions enhance the quality of life for their students on- and off-campus through more meaningful and relevant experiences that go beyond the classroom.

To assist in this effort, we recently teamed up with Riddle & Bloom, an “Ideas and Access” agency specializing in connecting brands with the Next Generation consumer: high schoolers, college students and young professionals.

Riddle & Bloom’s insights will help make NACAS Research and our membership more proactive in anticipating trends and needs of the future and ever-changing student,” said DJ Pepito, Director of NACAS Research.

Riddle & Bloom is a specialized agency with deep consumer expertise and an impressive activation portfolio focused on the young adult demographic. The agency helps leading brands connect with this market through highly-engaging, memorable experiential programs, digital and social media offerings and strong partnerships on-and-off campuses designed to delight students.

“By tapping into Riddle & Bloom’s insights, ideas, capabilities and high level of focused consumer marketing expertise, this exclusive partnership expands opportunities for our member schools to uncover new trends and behaviors that can be applied to enhance student services programs,” said Kelsey Harmon Finn, NACAS CEO.

Riddle & Bloom works with hundreds of institutions across the country to integrate brands in a meaningful way into student life,providing rewarding educational and financial opportunities for students and universities. The agency focuses on campus initiatives and tries to align its clients’ needs with the missions of the universities with whom it works.Riddle & Bloom understands that a campus’ culture and values should drive partnerships, and it works hard to ensure that every engagement supports the university’s mission.

We’re looking forward to the many opportunities this partnership will offer NACAS member institutions in advancing and enriching their student experiences. NACAS is thrilled to bridge this gap with an organization that is equally committed to its members’ success.

In addition to its partnership with NACAS, Riddle & Bloom has exclusive partnerships with the NIRSA: Leaders in Collegiate Recreation, as well as NACA, the National Association for Campus Activities.