Campus Auxiliary Services State of the Industry Report
Join the Founding Pilot Cohort
NACAS and CENTERS are creating the first national benchmark of how colleges and universities structure, fund, staff, and manage their full portfolio of auxiliary services.
Available exclusively to NACAS member institutions at no additional cost.
Register by December 1, 2026 | Pilot open February 1 through 28, 2027
Select an option below:
- About
- FAQ's
- Registration
How Does Your Auxiliary Services Portfolio Compare?
Auxiliary services play an essential role in campus life, institutional finances, and the student experience. Yet colleges and universities have limited data to compare how their full portfolios are structured, resourced, and managed across institutions.
The Campus Auxiliary Services State of the Industry Report will begin closing that gap.
What We Are Benchmarking?
Structure
Resources
Delivery
Outlook
Partnership approaches, institutional priorities, and operational risks
The Value of Participating
NACAS member institutions that submit a pilot response will receive the inaugural benchmark report at no additional cost, including comparisons by institutional profile where sufficient data are available.

Peer Comparison:
Compare your institution with similar colleges and universities and understand how peers approach management and partnerships
Industry Insights:
Identify emerging trends, common operating practices, and developments across the evolving auxiliary services landscape.
Strategic Planning:
Apply benchmark findings to budgeting, investment, and future operating priorities.
How It Works
Business Partners
NACAS helps grow your business in higher education landscapes
Business Partners are essential to the fabric of NACAS and offer a wide range of solutions that meet the needs and desires of our institutional members and their students. Every day, thousands of NACAS members and Business Partners collaborate to create customized campus services that are unique and meaningful to each school’s community. Let NACAS serve as your gateway to hundreds of schools and facilitate introductions to higher education leaders seeking the right solutions to enrich campus experiences.
An annual Business Partner membership is $1000.
Frequently Asked Questions
Institutional responses will remain confidential, and findings will be reported only in aggregate.
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Who can participate?
The pilot is open to all NACAS member colleges and universities.
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Is there a cost to participate?
The pilot is available exclusively to NACAS member institutions at no additional cost.
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Does our institution need to answer every question?
No. Institutions may submit only the data relevant and available to them. Partial responses are accepted as part of the pilot.
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Does one person need to complete the survey?
No. One person registers the institution, and colleagues across campus can contribute to relevant sections.
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What will participants receive?
NACAS member institutions that submit a pilot response will receive the inaugural benchmark report, including comparisons by institutional profile where sufficient data are available.
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How will institutional information be protected?
Individual institutional responses will remain confidential. Findings will be reported in aggregate, and no institution will be identified without its permission.
Register Your Institution:
By December 1, 2026
Receive Survey Instructions:
January 2027
Submit Your Response:
February 1-28, 2027
Receive the Findings:
Anticipated Summer 2027
One person registers per institution, and colleagues across campus can contribute. Submit only the data relevant and available to your institution.
Help Build the Benchmark
Join the Founding Pilot Cohort and help establish a clearer picture of how colleges and universities structure, resource, and manage auxiliary services.
Register your institution by December 1, 2026.

